Split Testing

Testing by profit, not by conversion


Do not waste your money estimating results by conversion
Roistat - Split Testing


Simple test creation,
no special help required

We carefully distribute
traffic by sections

Showing test's reliability
based on confidence intervals

More about Split Testing

Compare the results by profitability
Allows to increase the profit, displays variation statistics by profit indexes, not conversions.


Easy test setup
You are one click away from changing the button's color on every page of the website or testing the main menu variations, without any professional IT help.


Audience segmentation
Audience segmentation
Segment the audience by browser, mobile phone, or advertising channel.

Frequently asked questions

Do I need an IT specialist to run the test?

It depends on the difficulty of the test you wish to run. If you want to test the color of header of the button — that's an easy task to do by yourself. If the test requires massive changes of the website — you may require some technical assistance.

How would I know when it's time to stop the test?

That's a good question. During the split test there comes a moment when further statistics gathering will not give you additional accuracy. Roistat uses confidence intervals to determine when it is the time to stop.

What is a confidence interval?

Confidence interval is an index for measuring accuracy. It allows to understand the stability of a given statistical result in case the test is repeated.

Will you help to launch the first test?

Yes, we help you with the first test, so that you can understand how it works, and later on run tests by yourself.

Any questions?

support@roistat.com