Testing by profit, not by conversion
Simple test creation,
no special help required
We carefully distribute
traffic by sections
Showing test's reliability
based on confidence intervals
More about Split Testing
Allows to increase the profit, displays variation statistics by profit indexes, not conversions.
You are one click away from changing the button's color on every page of the website or testing the main menu variations, without any professional IT help.
Segment the audience by browser, mobile phone, or advertising channel.
Frequently asked questions
Do I need an IT specialist to run the test?
It depends on the difficulty of the test you wish to run. If you want to test the color of header of the button — that's an easy task to do by yourself. If the test requires massive changes of the website — you may require some technical assistance.
How would I know when it's time to stop the test?
That's a good question. During the split test there comes a moment when further statistics gathering will not give you additional accuracy. Roistat uses confidence intervals to determine when it is the time to stop.
What is a confidence interval?
Confidence interval is an index for measuring accuracy. It allows to understand the stability of a given statistical result in case the test is repeated.
Will you help to launch the first test?
Yes, we help you with the first test, so that you can understand how it works, and later on run tests by yourself.