{"id":22597,"date":"2025-07-22T08:22:39","date_gmt":"2025-07-22T05:22:39","guid":{"rendered":"https:\/\/roistat.com\/rublog\/?p=22597"},"modified":"2026-01-19T21:39:45","modified_gmt":"2026-01-19T18:39:45","slug":"10-slov-chtoby-ponjat-marketologa","status":"publish","type":"post","link":"https:\/\/roistat.com\/rublog\/10-slov-chtoby-ponjat-marketologa\/","title":{"rendered":"10 \u0441\u043b\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430"},"content":{"rendered":"\n<h2 id=\"title1\"><a href=\"https:\/\/roistat.com\/rublog\/lead\/\">1. \u041b\u0438\u0434<\/a><\/h2>\n\n\n\n<p class=\"protection__text\">\u041b\u0438\u0434&nbsp;\u2014 \u044d\u0442\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043b\u0438\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u043e\u044f\u0432\u0438\u043b \u0438\u043d\u0442\u0435\u0440\u0435\u0441 \u043a&nbsp;\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443. \u0415\u0441\u043b\u0438 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u043e\u0441\u0442\u0430\u0432\u0438\u043b \u0437\u0430\u044f\u0432\u043a\u0443 \u0438\u043b\u0438 \u043f\u043e\u0437\u0432\u043e\u043d\u0438\u043b, \u0437\u043d\u0430\u0447\u0438\u0442, \u044d\u0442\u043e \u0443\u0436\u0435 \u043b\u0438\u0434. \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0441\u0447\u0438\u0442\u0430\u044e\u0442 \u043b\u0438\u0434\u044b, \u0438\u0449\u0443\u0442 \u0438&nbsp;\u043f\u044b\u0442\u0430\u044e\u0442\u0441\u044f \u0438\u0445&nbsp;\u00ab\u0434\u043e\u0433\u0440\u0435\u0442\u044c\u00bb.<\/p>\n\n\n\n<h2 id=\"title2\"><a href=\"https:\/\/roistat.com\/rublog\/koefficient-konversii\/\">2. \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f<\/a><\/h2>\n\n\n\n<p class=\"protection__text\">\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f&nbsp;\u2014 \u044d\u0442\u043e \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0432\u0448\u0438\u0445 \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435: \u043a\u043b\u0438\u043a\u043d\u0443\u043b\u0438 \u043d\u0430&nbsp;\u0431\u0430\u043d\u043d\u0435\u0440, \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u043b\u0438 \u0444\u043e\u0440\u043c\u0443 \u0438\u043b\u0438 \u043a\u0443\u043f\u0438\u043b\u0438 \u0442\u043e\u0432\u0430\u0440. \u0427\u0435\u043c \u0432\u044b\u0448\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f, \u0442\u0435\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433.<\/p>\n\n\n\n<h2 id=\"title3\"><a href=\"https:\/\/roistat.com\/rublog\/hadi\/\">3. HADI<\/a><\/h2>\n\n\n\n<p class=\"protection__text\">HADI&nbsp;\u2014 \u044d\u0442\u043e \u043c\u043e\u0434\u0435\u043b\u044c \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0433\u0438\u043f\u043e\u0442\u0435\u0437 \u0432&nbsp;\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435. \u0421\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437&nbsp;\u0447\u0435\u0442\u044b\u0440\u0451\u0445 \u0448\u0430\u0433\u043e\u0432: Hypothesis (\u0433\u0438\u043f\u043e\u0442\u0435\u0437\u0430), Action (\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435), Data (\u0434\u0430\u043d\u043d\u044b\u0435), Insight (\u0432\u044b\u0432\u043e\u0434). \u041f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u043d\u0435&nbsp;\u0433\u0430\u0434\u0430\u0442\u044c, \u0430&nbsp;\u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u043d\u0430&nbsp;\u043e\u0441\u043d\u043e\u0432\u0435 \u0444\u0430\u043a\u0442\u043e\u0432.<\/p>\n\n\n\n<h2 id=\"title4\"><a href=\"https:\/\/roistat.com\/rublog\/chto-takoe-lifetime-value-ltv\/\">4. LTV<\/a><\/h2>\n\n\n\n<p class=\"protection__text\">LTV (Lifetime Value)&nbsp;\u2014 \u0441\u0443\u043c\u043c\u0430 \u0434\u0435\u043d\u0435\u0433, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043a\u043b\u0438\u0435\u043d\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u0437\u0430&nbsp;\u0432\u0441\u0451 \u0432\u0440\u0435\u043c\u044f \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0441&nbsp;\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439. \u0415\u0441\u043b\u0438 LTV \u0432\u044b\u0441\u043e\u043a\u0438\u0439, \u043c\u043e\u0436\u043d\u043e \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0430&nbsp;\u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u0437\u043d\u0430\u044f, \u0447\u0442\u043e \u043e\u043d&nbsp;\u043e\u043a\u0443\u043f\u0438\u0442\u0441\u044f.<\/p>\n\n\n\n<h2 id=\"title5\"><a href=\"https:\/\/roistat.com\/rublog\/roi\/\">5. ROI<\/a><\/h2>\n\n\n\n<p class=\"protection__text\">ROI (Return on&nbsp;Investment)&nbsp;\u2014 \u0432\u043e\u0437\u0432\u0440\u0430\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439. \u042d\u0442\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u0430\u044f \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u0434\u043b\u044f \u043b\u044e\u0431\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432. \u041a\u0441\u0442\u0430\u0442\u0438, \u0438\u043c\u0435\u043d\u043d\u043e \u043e\u0442&nbsp;ROI \u043f\u0440\u043e\u0438\u0437\u043e\u0448\u043b\u043e \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043d\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438&nbsp;\u2014 Roistat.<\/p>\n\n\n\n<h2 id=\"title6\"><a href=\"https:\/\/roistat.com\/rublog\/utm-metka\/\">6. UTM-\u043c\u0435\u0442\u043a\u0430<\/a><\/h2>\n\n\n\n<p class=\"protection__text\">\u041c\u0430\u043b\u0435\u043d\u044c\u043a\u0438\u0439 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440 \u0432&nbsp;\u0441\u0441\u044b\u043b\u043a\u0435&nbsp;\u2014 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0448\u0430\u0433 \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438. UTM-\u043c\u0435\u0442\u043a\u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u043f\u043e\u043d\u044f\u0442\u044c, \u043e\u0442\u043a\u0443\u0434\u0430 \u043f\u0440\u0438\u0448\u0451\u043b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c: \u0438\u0437&nbsp;\u043a\u0430\u043a\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f, \u043a\u043b\u044e\u0447\u0430. \u0411\u0435\u0437 \u043d\u0438\u0445 \u0432\u0441\u0435 \u0432\u0438\u0437\u0438\u0442\u044b \u00ab\u0441\u0432\u0430\u043b\u0438\u0432\u0430\u044e\u0442\u0441\u044f\u00bb \u0432&nbsp;\u043e\u0434\u043d\u0443 \u043a\u0443\u0447\u0443, \u0438&nbsp;\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0442\u0435\u0440\u044f\u0435\u0442\u0441\u044f \u0438\u0437&nbsp;\u0432\u0438\u0434\u0443.<\/p>\n\n\n\n<h2 id=\"title7\"><a href=\"https:\/\/roistat.com\/rublog\/cpc\/\">7. CPC<\/a><\/h2>\n\n\n\n<p class=\"protection__text\">CPC (Cost Per Click)&nbsp;\u2014 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043e\u0434\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u043a\u0430 \u043f\u043e&nbsp;\u0440\u0435\u043a\u043b\u0430\u043c\u0435. \u041f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u044b&nbsp;\u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0437\u0430&nbsp;\u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044f \u043d\u0430&nbsp;\u0441\u0430\u0439\u0442. \u0427\u0435\u043c \u043d\u0438\u0436\u0435 CPC \u043f\u0440\u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u0442\u0435\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0430.<\/p>\n\n\n\n<h2 id=\"title8\"><a href=\"https:\/\/roistat.com\/rublog\/kogorta\/\">8. \u041a\u043e\u0433\u043e\u0440\u0442\u044b<\/a><\/h2>\n\n\n\n<p class=\"protection__text\">\u041a\u043e\u0433\u043e\u0440\u0442\u0430&nbsp;\u2014 \u044d\u0442\u043e \u0433\u0440\u0443\u043f\u043f\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0451\u043d\u043d\u044b\u0445 \u043f\u043e&nbsp;\u043a\u0430\u043a\u043e\u043c\u0443-\u0442\u043e \u043f\u0440\u0438\u0437\u043d\u0430\u043a\u0443: \u0434\u0430\u0442\u0435 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438, \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0443, \u0440\u0435\u0433\u0438\u043e\u043d\u0443 \u0438&nbsp;\u0442.\u0434. \u041a\u043e\u0433\u043e\u0440\u0442\u044b \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0432\u0438\u0434\u0435\u0442\u044c, \u043a\u0430\u043a \u0440\u0430\u0437\u043d\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b \u0432\u0435\u0434\u0443\u0442 \u0441\u0435\u0431\u044f \u0432\u043e&nbsp;\u0432\u0440\u0435\u043c\u0435\u043d\u0438. \u042d\u0442\u043e \u043f\u043e\u043b\u0435\u0437\u043d\u043e \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f, \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0438&nbsp;\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439.<\/p>\n\n\n\n<h2 id=\"title9\"><a href=\"https:\/\/roistat.com\/rublog\/ctr\/\">9. CTR<\/a><\/h2>\n\n\n\n<p class=\"protection__text\">CTR (Click Through Rate)&nbsp;\u2014 \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438\u043b\u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f. \u0420\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u043a \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043a\u043b\u0438\u043a\u043e\u0432 \u043a&nbsp;\u043f\u043e\u043a\u0430\u0437\u0430\u043c. \u0427\u0435\u043c \u0432\u044b\u0448\u0435 CTR, \u0442\u0435\u043c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0435\u0435 \u0432\u0430\u0448\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p>\n\n\n\n<h2 id=\"title10\"><a href=\"https:\/\/roistat.com\/rublog\/web-analitika\/\">10. \u0412\u0435\u0431-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430<\/a><\/h2>\n\n\n\n<p class=\"protection__text\">\u042d\u0442\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430&nbsp;\u0441\u0430\u0439\u0442\u0435: \u043e\u0442\u043a\u0443\u0434\u0430 \u043f\u0440\u0438\u0448\u043b\u0438, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043f\u0440\u043e\u0432\u0435\u043b\u0438, \u0447\u0442\u043e \u0441\u043c\u043e\u0442\u0440\u0435\u043b\u0438 \u0438&nbsp;\u043a\u043e\u0433\u0434\u0430 \u0443\u0448\u043b\u0438. \u041e\u043d\u0430 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0443\u043b\u0443\u0447\u0448\u0430\u0442\u044c \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0441\u0430\u0439\u0442\u0430, \u043f\u043e\u0432\u044b\u0448\u0430\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438&nbsp;\u0432\u0435\u0440\u0445\u043d\u0435\u0443\u0440\u043e\u0432\u043d\u0435\u0433\u043e \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043d\u0430\u043b\u043e\u0432. <\/p>\n\n\n\n<h2 id=\"title11\">\u041e\u0441\u0442\u0430\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u0432&nbsp;\u0442\u0435\u043c\u0435<\/h2>\n\n\n\n<p class=\"protection__text\">\u0422\u0435\u043f\u0435\u0440\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0442\u043e\u0447\u043d\u043e \u043d\u0435&nbsp;\u0441\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u0441 \u0437\u0430\u043f\u0443\u0442\u0430\u0442\u044c. \u0410&nbsp;\u0435\u0441\u043b\u0438 \u0432\u0430\u043c \u0432\u0441\u0442\u0440\u0435\u0442\u044f\u0442\u0441\u044f \u0434\u0440\u0443\u0433\u0438\u0435 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