{"id":30335,"date":"2021-11-19T15:47:32","date_gmt":"2021-11-19T12:47:32","guid":{"rendered":"https:\/\/roistat.com\/rublog\/?p=30335"},"modified":"2026-11-10T15:54:26","modified_gmt":"2026-11-10T12:54:26","slug":"kegl","status":"publish","type":"post","link":"https:\/\/roistat.com\/rublog\/kegl\/","title":{"rendered":"\u041a\u0435\u0433\u043b\u044c"},"content":{"rendered":"<div class=\"article__content-dictionary\">\n<div class=\"article__content-dictionary__left\">\n<div class=\"article__head js-article-head\">\n<div class=\"article__tags\">\n<div class=\"article__labels__label\">\n<p class=\"protection__text\">                                                                                                            <img decoding=\"async\" class=\"article__labels__label__picture article__labels__label__picture_hash\"\n                                                             src=\"https:\/\/roistat.com\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/hash-blue-icon.svg\"><\/p>\n<p class=\"protection__text\">                                                    <a class=\"article__labels__label__name\"\n                                                       href=\"https:\/\/roistat.com\/rublog\/glossary\">\u0421\u043b\u043e\u0432\u0430\u0440\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430<\/a>\n                                                <\/div>\n<p class=\"protection__text\">                        <a href=\"\/rublog\/glossary\"\n                           class=\"article__tags__back-to-dictionary article__tags__back-to-dictionary_desktop\">\u2190&nbsp;\u0412\u0435\u0440\u043d\u0443\u0442\u044c\u0441\u044f<br \/>\n                            \u0432 \u0441\u043b\u043e\u0432\u0430\u0440\u044c<\/a>\n                    <\/div>\n<div class=\"article__preview\">\n<h1 class=\"article__preview__trigger\">\u041a\u0435\u0433\u043b\u044c<\/h1>\n<div class=\"article_dictionary__label\"><img\n                                    src=\"https:\/\/roistat.com\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/article_dictionary__label.svg\"\n                                    alt=\"article_dictionary\"><\/div>\n<p class=\"protection__text\">                        <!--\u041f\u0435\u0440\u0435\u0445\u043e\u0434 \u043c\u0435\u0436\u0434\u0443--><\/p>\n<p class=\"protection__text\">                        <!--\u041f\u0435\u0440\u0435\u0445\u043e\u0434 \u043c\u0435\u0436\u0434\u0443--><\/p>\n<p class=\"protection__text\">                        <!--\u041f\u0435\u0440\u0435\u0445\u043e\u0434 \u043c\u0435\u0436\u0434\u0443--><\/p>\n<div class=\"article__btn-next-prev-wrap\">\n                            <a href=\"https:\/\/roistat.com\/rublog\/kviz-marketing\/\" class=\"article__btn-prev\"><span>\u041a\u0432\u0438\u0437-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/span><\/a>                            <a href=\"https:\/\/roistat.com\/rublog\/kejs\/\" class=\"article__btn-next\"><span>\u041a\u0435\u0439\u0441<\/span><\/a>                        <\/div>\n<p class=\"protection__text\">                        <!--\u041f\u0435\u0440\u0435\u0445\u043e\u0434 \u043c\u0435\u0436\u0434\u0443--><br \/>\n                        <!-- <img decoding=\"async\" class=\"article__preview__picture\" src=\"\/rublog\/wp-content\/themes\/roistat2021\/assets\/img\/emptycover.jpg\"> -->\n                    <\/div>\n<\/p><\/div>\n<div itemprop=\"articleBody\" class=\"js-scroll-depth\">\n<div class=\"article__content js-content-first\">\n<p class=\"protection__text\"><strong>\u041a\u0435\u0433\u043b\u044c<\/strong>&nbsp;\u2014 \u044d\u0442\u043e \u0440\u0430\u0437\u043c\u0435\u0440 \u0448\u0440\u0438\u0444\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0434\u043b\u044f \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u0442\u0435\u043a\u0441\u0442\u0430. \u0415\u0434\u0438\u043d\u0438\u0446\u0430 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043a\u0435\u0433\u043b\u044f&nbsp;\u2014 \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0441\u043a\u0438\u0439 \u043f\u0443\u043d\u043a\u0442 (\u043f\u0442).<\/p>\n<p class=\"protection__text\">\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0442\u0435\u043a\u0441\u0442\u044b \u0441&nbsp;\u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0438\u043c \u043a\u0435\u0433\u043b\u0435\u043c. \u0415\u043c\u0443 \u0431\u0443\u0434\u0435\u0442 \u043d\u0435\u0443\u0434\u043e\u0431\u043d\u043e \u0438&nbsp;\u043d\u0435\u043a\u043e\u043c\u0444\u043e\u0440\u0442\u043d\u043e&nbsp;\u2014 \u0447\u0430\u0441\u0442\u044c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e\u043d&nbsp;\u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u043e\u043f\u0443\u0441\u0442\u0438\u0442\u044c. \u0421\u043b\u0438\u0448\u043a\u043e\u043c \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u043a\u0435\u0433\u043b\u044c \u0442\u043e\u0436\u0435 \u0442\u044f\u0436\u0435\u043b\u043e \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c. \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0431\u0443\u0434\u0435\u0442 \u0447\u0430\u0449\u0435 \u0431\u0435\u0433\u0430\u0442\u044c \u0433\u043b\u0430\u0437\u0430\u043c\u0438 \u043f\u043e&nbsp;\u0442\u0435\u043a\u0441\u0442\u0443 \u0438&nbsp;\u0431\u044b\u0441\u0442\u0440\u043e \u0443\u0441\u0442\u0430\u043d\u0435\u0442.<\/p>\n<div class=\"blog-blue-button\" style=\"background: #EFF6FF; margin: 32px 0; padding: 32px 20px;\">\n<div class=\"blog-blue-button__icon\" style=\"display: none; background-image: url(https:\/\/roistat.com\/img\/features\/Analytics.svg);\"><\/div>\n<div class=\"blog-blue-button__wrap\">\n<div class=\"blog-blue-button__title\" style=\"font-weight: 700;\">\u0425\u043e\u0442\u0438\u0442\u0435 \u043e\u0441\u0432\u043e\u0438\u0442\u044c \u0441\u043a\u0432\u043e\u0437\u043d\u0443\u044e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443?<\/div>\n<div class=\"blog-blue-button__text\" style=\"margin: 8px 0 0 0;\">\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0439 \u043c\u0430\u0441\u0442\u0435\u0440-\u043a\u043b\u0430\u0441\u0441 \u043f\u043e&nbsp;\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435 \u043e\u0442&nbsp;Roistat.<\/div>\n<p class=\"protection__text\">        <a class=\"blog-blue-button__button\" style=\"margin: 24px 0 0 0; max-width: 400px; color: #fff; text-decoration: none;    background: #2589FF; border-radius: 4px; padding: 16px 48px; text-align: center; display: block;\" href=\"https:\/\/academy.roistat.com\/events\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u044c\u0441\u044f<\/a>\n    <\/div>\n<\/div>\n<p class=\"protection__text\">\u041f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u043e\u0434\u043e\u0431\u0440\u0430\u043d\u043d\u044b\u0439 \u043a\u0435\u0433\u043b\u044c \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432 \u0443\u043a\u0440\u0430\u0441\u0438\u0442 \u0442\u0435\u043a\u0441\u0442, \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u043e\u0449\u0435 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0435\u0433\u043e.<\/p>\n<p class=\"protection__text\"><strong>\u0420\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b\u0438, <a href=\"https:\/\/roistat.com\/rublog\/firmenniy-stil\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0444\u0438\u0440\u043c\u0435\u043d\u043d\u044b\u0439 \u0441\u0442\u0438\u043b\u044c (opens in a new tab)\">\u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0444\u0438\u0440\u043c\u0435\u043d\u043d\u044b\u0439 \u0441\u0442\u0438\u043b\u044c<\/a>.<\/strong><\/p>\n<\/div>\n<div class=\"article__materials article__materials_mobile\">\n<p class=\"article__materials__headline\">\u0421\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0442\u0435\u0440\u043c\u0438\u043d\u044b<\/p>\n<div class=\"article__materials__items\">\n<div class=\"article__materials__items__item\">\n<div class=\"article__materials__items__item__label\"><img\n                                                        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src=\"https:\/\/roistat.com\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/hash-blue-icon.svg\"><br \/>\n                                                <a class=\"article__materials__items__item__article\"\n                                                   href=\"https:\/\/roistat.com\/rublog\/chat-bot\/\">\u0427\u0430\u0442-\u0431\u043e\u0442<\/a>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"article__materials__items__item\">\n<div class=\"article__materials__items__item__label\"><img\n                                                        class=\"article__materials__items__item__label__pircture\"\n                                                        src=\"https:\/\/roistat.com\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/hash-blue-icon.svg\"><br \/>\n                                                <a class=\"article__materials__items__item__article\"\n                                                   href=\"https:\/\/roistat.com\/rublog\/wordstat\/\">\u0412\u043e\u0440\u0434\u0441\u0442\u0430\u0442<\/a>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"article__materials__items__item\">\n<div class=\"article__materials__items__item__label\"><img\n                                                        class=\"article__materials__items__item__label__pircture\"\n                                                        src=\"https:\/\/roistat.com\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/hash-blue-icon.svg\"><br \/>\n                                                <a class=\"article__materials__items__item__article\"\n                                                   href=\"https:\/\/roistat.com\/rublog\/chto-takoe-seo\/\">SEO<\/a>\n                                            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"protection__text\">                    <!-- \n\n<div class=\"article__btn-next-prev-wrap\">\n                        <a class=\"article__btn-prev\"><img decoding=\"async\" src=\"img\/article-btn-prev.svg\"><span>\u0411\u0430\u043d\u0434\u043b<\/span><\/a>\n                        <a class=\"article__btn-next\"><span>\u0411\u0440\u0435\u043d\u0434-\u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442<\/span><img decoding=\"async\" src=\"img\/article-btn-next.svg\"><\/a>\n                    <\/div>\n\n --><\/p>\n<div class=\"article__gorizontal-social-wrap\">\n<div class=\"article__gorizontal-social-header\">\u041f\u043e\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445<\/div>\n<div class=\"article__gorizontal-social\">\n<p class=\"protection__text\">        <a class=\"article__gorizontal__social article__gorizontal__social_vk\" rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/vk.com\/share.php?url=https:\/\/roistat.com\/rublog\/kegl\/\">\u041f\u043e\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0432 \u0412\u041a\u043e\u043d\u0442\u0430\u043a\u0442\u0435<br \/>\n        <\/a><br \/>\n              <a class=\"article__gorizontal__social article__gorizontal__social_telegram\" rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/telegram.me\/share\/url?url=https:\/\/roistat.com\/rublog\/kegl\/\">\u041f\u043e\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0432 Telegram<br \/>\n        <\/a>\n                              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article__content-dictionary__right\">\n<div class=\"article__sidebar js-article-sidebar\">\n<p class=\"protection__text\">                                                                                                <a class=\"article__banner\" target=\"_blank\" onclick=\"roistat.event.send('banner_blog_click');\" href=\"https:\/\/roistat.com\/ru\/\" rel=\"noopener\"><br \/>\n                                <img decoding=\"async\" class=\"article__banner__picture\" src=\"https:\/\/roistat.com\/rublog\/wp-content\/uploads\/2025\/08\/banner-290825.png\"><br \/>\n                            <\/a><\/p>\n<div class=\"article__materials article__materials_desktop\">\n<p class=\"article__materials__headline\">\u0421\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0442\u0435\u0440\u043c\u0438\u043d\u044b<\/p>\n<div class=\"article__materials__items\">\n<div class=\"article__materials__items__item\">\n<div class=\"article__materials__items__item__label\"><img\n                                                        class=\"article__materials__items__item__label__pircture\"\n                                                        src=\"https:\/\/roistat.com\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/hash-blue-icon.svg\"><br \/>\n                                                <a class=\"article__materials__items__item__article\"\n                                                   href=\"https:\/\/roistat.com\/rublog\/organicheskiy-trafik\/\">\u041e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0440\u0430\u0444\u0438\u043a<\/a>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"article__materials__items__item\">\n<div class=\"article__materials__items__item__label\"><img\n                                                        class=\"article__materials__items__item__label__pircture\"\n                                                        src=\"https:\/\/roistat.com\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/hash-blue-icon.svg\"><br \/>\n                                                <a class=\"article__materials__items__item__article\"\n                                                   href=\"https:\/\/roistat.com\/rublog\/chat-bot\/\">\u0427\u0430\u0442-\u0431\u043e\u0442<\/a>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"article__materials__items__item\">\n<div class=\"article__materials__items__item__label\"><img\n                                                        class=\"article__materials__items__item__label__pircture\"\n                                                        src=\"https:\/\/roistat.com\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/hash-blue-icon.svg\"><br \/>\n                                                <a class=\"article__materials__items__item__article\"\n                                                   href=\"https:\/\/roistat.com\/rublog\/wordstat\/\">\u0412\u043e\u0440\u0434\u0441\u0442\u0430\u0442<\/a>\n                                            <\/div>\n<\/p><\/div>\n<div class=\"article__materials__items__item\">\n<div class=\"article__materials__items__item__label\"><img\n                                                        class=\"article__materials__items__item__label__pircture\"\n                                                        src=\"https:\/\/roistat.com\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/hash-blue-icon.svg\"><br \/>\n                                                <a class=\"article__materials__items__item__article\"\n                                                   href=\"https:\/\/roistat.com\/rublog\/chto-takoe-seo\/\">SEO<\/a>\n                                            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"protection__text\"><!--                <\/div>\n\n-->\n            <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u043b\u043e\u0432\u0430\u0440\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430 \u2190&nbsp;\u0412\u0435\u0440\u043d\u0443\u0442\u044c\u0441\u044f \u0432 \u0441\u043b\u043e\u0432\u0430\u0440\u044c \u041a\u0435\u0433\u043b\u044c \u041a\u0432\u0438\u0437-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u041a\u0435\u0439\u0441 \u041a\u0435\u0433\u043b\u044c&nbsp;\u2014 \u044d\u0442\u043e \u0440\u0430\u0437\u043c\u0435\u0440 \u0448\u0440\u0438\u0444\u0442\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0434\u043b\u044f \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u0442\u0435\u043a\u0441\u0442\u0430. \u0415\u0434\u0438\u043d\u0438\u0446\u0430 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043a\u0435\u0433\u043b\u044f&nbsp;\u2014 \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0441\u043a\u0438\u0439 \u043f\u0443\u043d\u043a\u0442 (\u043f\u0442). \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0442\u0435\u043a\u0441\u0442\u044b \u0441&nbsp;\u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0438\u043c 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\u0443\u0441\u0442\u0430\u043d\u0435\u0442. \u0425\u043e\u0442\u0438\u0442\u0435 [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":8719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"content-types":[193],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043a\u0435\u0433\u043b\u044c | \u0411\u043b\u043e\u0433 Roistat<\/title>\n<meta name=\"description\" content=\"\u041e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u043c, \u0447\u0442\u043e \u043d\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043a\u0435\u0433\u043b\u0435\u043c, \u043f\u043e\u0447\u0435\u043c\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432\u0430\u0436\u043d\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u043e\u0434\u043e\u0431\u0440\u0430\u0442\u044c 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