{"id":4811,"date":"2025-08-31T11:32:00","date_gmt":"2025-08-31T08:32:00","guid":{"rendered":"https:\/\/roistat.com\/rublog\/?p=4811"},"modified":"2026-03-04T11:35:48","modified_gmt":"2026-03-04T08:35:48","slug":"6-bisnes-metrik","status":"publish","type":"post","link":"https:\/\/roistat.com\/rublog\/6-bisnes-metrik\/","title":{"rendered":"\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438: 6 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b"},"content":{"rendered":"\n<p class=\"protection__text\"><a href=\"https:\/\/roistat.com\/ru\/features\/analytics\" target=\"_blank\" rel=\"noreferrer noopener\">\u0411\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438 <\/a>\u2014 \u044d\u0442\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438: \u0447\u0438\u0441\u043b\u0430, \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f, \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u044b. \u0411\u0435\u0437 \u043d\u0438\u0445 \u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u043f\u043e\u043d\u044f\u0442\u044c, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u0435\u043d\u0435\u0433 \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f, \u0435\u0441\u0442\u044c \u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0438\u043b\u0438 \u043d\u0430\u043e\u0431\u043e\u0440\u043e\u0442 \u2014 \u043c\u043e\u0436\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435.<\/p>\n\n\n\n<button formaction=\"https:\/\/roistat.com\/ru\/features\/analytics?rs=blog\" data-background-color=\"#0084D4\" data-color=\"white\" data-turbo=\"false\" data-primary=\"false\" class=\"hide\">\n\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043e \u0441\u043a\u0432\u043e\u0437\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435 Roistat\n<\/button>\n\n\n\n<h3 id=\"title8\">\u0417\u0430\u0447\u0435\u043c \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438<\/h3>\n\n\n\n<p class=\"protection__text\">\u0427\u0442\u043e\u0431\u044b \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b: \u043a\u0430\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u0440\u0438\u043d\u0435\u0441\u043b\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u0432\u044b\u0440\u0443\u0447\u043a\u0443, \u043a\u0430\u043a \u043b\u0443\u0447\u0448\u0435 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442, \u043a\u0430\u043a\u0430\u044f <a href=\"https:\/\/roistat.com\/ru\/features\/ad-optimizer\" target=\"_blank\" rel=\"noreferrer noopener\">\u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/a> \u043e\u043a\u0430\u0437\u0430\u043b\u0430\u0441\u044c \u0443\u0431\u044b\u0442\u043e\u0447\u043d\u043e\u0439 \u0438 \u043e\u0442 \u043d\u0435\u0451 \u0441\u0442\u043e\u0438\u0442 \u043e\u0442\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f.<\/p>\n\n\n\n<p class=\"protection__text\">\u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u0438\u0437\u043c\u0435\u0440\u044f\u044e\u0442 \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u043f\u043e\u0441\u043b\u0435 \u0435\u0451 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f. \u0421 \u0438\u0445 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043c\u043e\u0436\u043d\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0442\u0440\u0430\u0442\u0438\u0442 \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u043a\u0430\u043a\u043e\u0439 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u0435\u0442 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043b\u043e\u044f\u043b\u044c\u043d\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u043a \u0431\u0440\u0435\u043d\u0434\u0443.<\/p>\n\n\n\n<div class=\"master-class-cta\" style=\"background: #EAF9FF; margin: 32px 0; padding: 32px 20px; border-radius: 12px\">\n    <div class=\"master-class-cta__illustration\" style=\"display: none;\">\n        <picture>\n            <source type=\"image\/webp\" srcset=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/master-class-cta\/master-class-cta.webp\">\n            <source srcset=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/master-class-cta\/master-class-cta.png\">\n            <img decoding=\"async\" src=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/master-class-cta\/master-class-cta.png\">\n        <\/picture>\n    <\/div>\n    <div class=\"master-class-cta__wrap\">\n        <div class=\"master-class-cta__title\" style=\"font-weight: 700;\">\u0425\u043e\u0442\u0438\u0442\u0435 \u043e\u0441\u0432\u043e\u0438\u0442\u044c <br class=\"master-class-cta__mobile_hide\">\u0441\u043a\u0432\u043e\u0437\u043d\u0443\u044e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443?<\/div>\n        <div class=\"master-class-cta__text\" style=\"margin: 8px 0 0 0;\">\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0439 \u043c\u0430\u0441\u0442\u0435\u0440-\u043a\u043b\u0430\u0441\u0441 <br class=\"master-class-cta__mobile_hide\">\u043f\u043e&nbsp;\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435 \u043e\u0442&nbsp;Roistat<\/div>\n        <a class=\"master-class-cta__button\" style=\"margin: 24px 0 0 0; max-width: 400px; color: #fff; text-decoration: none; background: #2589FF; border-radius: 4px; padding: 16px 48px; text-align: center; display: block;\" href=\"https:\/\/academy.roistat.com\/events\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u044c\u0441\u044f<\/a>\n    <\/div>\n<\/div>\n\n\n\n<h3 id=\"title9\">\u041f\u043e\u043b\u044c\u0437\u0430 \u043e\u0442 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a<\/h3>\n\n\n\n<ol>\n<li class=\"item\">\u041e\u0442\u0434\u0435\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432\u0438\u0434\u0438\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0437\u0430\u044f\u0432\u043e\u043a \u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f, \u043a\u0430\u043a\u043e\u0432\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0432\u043e\u0440\u043e\u043d\u043a\u0435 \u043f\u0440\u043e\u0434\u0430\u0436.<\/li>\n\n\n\n<li class=\"item\">\u0411\u0438\u0437\u043d\u0435\u0441 \u043c\u043e\u0436\u0435\u0442 \u0432\u043e\u0432\u0440\u0435\u043c\u044f \u0440\u0435\u0430\u0433\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u2014 \u043c\u043e\u0436\u043d\u043e \u0437\u0430\u043c\u0435\u0442\u0438\u0442\u044c \u043f\u0430\u0434\u0435\u043d\u0438\u0435 \u0432\u044b\u0440\u0443\u0447\u043a\u0438 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u043c \u043f\u0435\u0440\u0438\u043e\u0434\u043e\u043c, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u043f\u0440\u0438\u0447\u0438\u043d\u0443 \u0438 \u0438\u0441\u043f\u0440\u0430\u0432\u0438\u0442\u044c \u043e\u0448\u0438\u0431\u043a\u0438.<\/li>\n\n\n\n<li class=\"item\">\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0441\u0435\u0437\u043e\u043d\u043d\u043e\u0441\u0442\u044c \u2014 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u043f\u043e\u043a\u0430\u0436\u0443\u0442, \u043a\u0430\u043a \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u0441\u043f\u0440\u043e\u0441 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0432 \u0440\u0430\u0437\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0433\u043e\u0434\u0430.<\/li>\n<\/ol>\n\n\n\n<h2 id=\"title1\">CPO&nbsp;<\/h2>\n\n\n\n<p class=\"protection__text\">\u041c\u0435\u0442\u0440\u0438\u043a\u0430 \u0421\u0420\u041e (\u00abcost per order\u00bb, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043e\u0434\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0430\u0436\u0438) \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u0434\u0435\u043d\u0435\u0433 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f. \u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 CPO \u043f\u043e \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c\u0443 \u043a\u0430\u043d\u0430\u043b\u0443 \u0438\u043b\u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044e \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432 \u0431\u0443\u0434\u0443\u0449\u0438\u0445 \u043f\u0435\u0440\u0438\u043e\u0434\u0430\u0445. \u0410 \u0442\u0430\u043a\u0436\u0435 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u0438 \u043e\u0442\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u043a\u0430\u043d\u0430\u043b\u044b \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432, \u0447\u0435\u043c \u0432\u044b\u0440\u0443\u0447\u043a\u0438.<\/p>\n\n\n\n<div class=\"block-cta flex\">\n  <p class=\"block-cta__big-p\">CPO = \u0437\u0430\u0442\u0440\u0430\u0447\u0435\u043d\u043d\u044b\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \/ \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"protection__text\">\u041f\u0440\u0438\u043c\u0435\u0440<strong>:<\/strong> \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430\u0443\u0448\u043d\u0438\u043a\u043e\u0432 \u0432 \u043f\u043e\u0438\u0441\u043a\u0435 \u042f\u043d\u0434\u0435\u043a\u0441\u0430 \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0442\u0435\u0445\u043d\u0438\u043a\u0438 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b 30 000 \u20bd \u0438 \u043f\u043e\u043b\u0443\u0447\u0438\u043b 12 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439. \u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c CPO = 30 000 \u20bd \/ 12 = 2 500 \u20bd. <\/p>\n\n\n\n<p class=\"protection__text\">\u0411\u043e\u043b\u044c\u0448\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e \u0442\u043e\u043c, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/roistat.com\/rublog\/chto-takoe-cpo\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 CPO \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435<\/a>, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u0439\u0442\u0438 \u0432 \u043d\u0430\u0448\u0435\u043c \u0431\u043b\u043e\u0433\u0435.&nbsp;<\/p>\n\n\n\n<h2 id=\"title2\">CAC<\/h2>\n\n\n\n<p class=\"protection__text\">CAC (\u00abcustomer acquisition cost\u00bb, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u00ab\u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f\u00bb \u043a\u043b\u0438\u0435\u043d\u0442\u0430) \u2014 \u0441\u0443\u043c\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u043b\u0430\u0442\u0438\u0442 \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0437\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0432\u0440\u0435\u043c\u0435\u043d\u0438. <\/p>\n\n\n\n<div class=\"block-cta flex\">\n  <p class=\"block-cta__big-p\">CAC = \u043e\u0431\u0449\u0430\u044f \u0441\u0443\u043c\u043c\u0430 \u0437\u0430\u0442\u0440\u0430\u0442 \u043d\u0430 \u043a\u0430\u043d\u0430\u043b\u044b \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0437\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \/ \u043e\u0431\u0449\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"protection__text\">\u041f\u0440\u0438\u043c\u0435\u0440: \u0437\u0430 \u043c\u0435\u0441\u044f\u0446 \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 500 000 \u20bd. \u0417\u0430 \u044d\u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043a\u0443\u043f\u0438\u043b\u0438 52 \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u0421\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e, CAC = 9 615 \u20bd.<\/p>\n\n\n\n<p class=\"protection__text\">\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0440\u0430\u0441\u0447\u0451\u0442\u0430 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043d\u0435\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u0442\u043e\u0447\u043d\u043e \u043f\u043e\u0434\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0432\u0441\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043d\u0435\u0441\u043b\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, SEO-\u043a\u0430\u043d\u0430\u043b \u043c\u043e\u0436\u0435\u0442 \u0443\u0447\u0430\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0432 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0431\u043e\u043b\u044c\u0448\u0430\u044f \u0447\u0430\u0441\u0442\u044c \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0432 \u0438\u0442\u043e\u0433\u0435 \u043a\u0443\u043f\u0438\u0442 \u0442\u043e\u0432\u0430\u0440 \u043f\u043e\u0441\u043b\u0435 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n\n\n\n<h2 id=\"title3\">ROI, ROMI, ROAS&nbsp;<\/h2>\n\n\n\n<p class=\"protection__text\">\u041c\u0435\u0442\u0440\u0438\u043a\u0438 ROI (\u00abreturn on investment\u00bb, \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439), ROMI (\u00abreturn on marketing investment\u00bb, \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439) \u0438 ROAS (\u00abreturn on advertising spend, \u00ab\u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443\u00bb) \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n\n\n\n<h3 id=\"title10\">\u0412 \u0447\u0435\u043c \u0440\u0430\u0437\u043d\u0438\u0446\u0430?<\/h3>\n\n\n\n<p class=\"protection__text\">ROI \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u0432 \u0446\u0435\u043b\u043e\u043c, \u0441 \u0443\u0447\u0435\u0442\u043e\u043c \u0432\u0441\u0435\u0445 \u0437\u0430\u0442\u0440\u0430\u0442, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0443, \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u043d\u0443\u044e \u043f\u043b\u0430\u0442\u0443 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445. <\/p>\n\n\n\n<div class=\"block-cta flex\">\n  <p class=\"block-cta__big-p\">ROI = (\u0434\u043e\u0445\u043e\u0434, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0439 \u0441 \u043f\u0440\u043e\u0435\u043a\u0442\u0430 - \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u044d\u0442\u043e\u0442 \u043f\u0440\u043e\u0435\u043a\u0442) \/ \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u044d\u0442\u043e\u0442 \u043f\u0440\u043e\u0435\u043a\u0442 * 100%.<\/p>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"protection__text\">\u0415\u0441\u043b\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c ROI \u0432\u044b\u0448\u0435 \u043d\u0443\u043b\u044f, \u0437\u043d\u0430\u0447\u0438\u0442 \u043f\u0440\u043e\u0435\u043a\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u043f\u0440\u0438\u0431\u044b\u043b\u044c. \u041d\u0438\u0436\u0435 \u043d\u0443\u043b\u044f \u2014 \u0431\u0438\u0437\u043d\u0435\u0441 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0432 \u0443\u0431\u044b\u0442\u043e\u043a. \u0410 \u0435\u0441\u043b\u0438 ROI = 0, \u0437\u043d\u0430\u0447\u0438\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0430 \u0442\u043e\u0447\u043a\u0438 \u0431\u0435\u0437\u0443\u0431\u044b\u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p class=\"protection__text\">\u041e\u0431\u044b\u0447\u043d\u043e \u043f\u043e\u0434\u0441\u0447\u0435\u0442 \u0432\u043e\u0437\u0432\u0440\u0430\u0442\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0443\u043f\u0440\u043e\u0449\u0430\u044e\u0442 \u0438 \u0441\u0447\u0438\u0442\u0430\u044e\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043d\u0435 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044f, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u0430\u0440\u0435\u043d\u0434\u0443 \u043e\u0444\u0438\u0441\u0430 \u0438\u043b\u0438 \u0440\u0430\u0431\u043e\u0442\u0443 \u043a\u0443\u0440\u044c\u0435\u0440\u0430.<\/p>\n\n\n\n<p class=\"protection__text\">\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0432\u044b\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c <a aria-label=\"ROI (opens in a new tab)\" href=\"https:\/\/roistat.com\/rublog\/roi\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROI<\/a>, \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b\u0438 \u0432 \u043d\u0430\u0448\u0435\u043c \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0435.&nbsp;<\/p>\n\n\n\n<p class=\"protection__text\">ROMI \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u0442\u043e\u043b\u044c\u043a\u043e \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0432\u043b\u043e\u0436\u0438\u043b\u0430 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. \u0422\u043e \u0435\u0441\u0442\u044c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u043e\u043f\u043b\u0430\u0442\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043f\u043b\u043e\u0449\u0430\u0434\u043e\u043a, \u043d\u043e \u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u043e\u043f\u043b\u0430\u0442\u0443 \u0440\u0430\u0431\u043e\u0442\u044b \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430.<\/p>\n\n\n\n<div class=\"block-cta flex\">\n  <p class=\"block-cta__big-p\">ROMI = (\u0434\u043e\u0445\u043e\u0434 \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u044b - \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 \u0446\u0435\u043b\u043e\u043c) \/ \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 \u0446\u0435\u043b\u043e\u043c * 100%.<\/p>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"protection__text\">\u041f\u0440\u0438 \u0440\u0430\u0441\u0447\u0451\u0442\u0435 ROAS \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u0422\u043e \u0435\u0441\u0442\u044c \u0432 \u043c\u0435\u0442\u0440\u0438\u043a\u0435 \u043d\u0435 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0437\u0430\u0440\u043f\u043b\u0430\u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/p>\n\n\n\n<div class=\"block-cta flex\">\n  <p class=\"block-cta__big-p\">ROAS = \u0434\u043e\u0445\u043e\u0434 \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \/ \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/p>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"protection__text\">\u0412 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043e\u0442 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 ROI, \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c ROAS \u043d\u0435 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u043c\u0430\u0440\u0436\u0438\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442 \u0438\u0441\u043a\u0430\u0436\u0435\u043d\u043d\u0443\u044e \u043a\u0430\u0440\u0442\u0438\u043d\u0443 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n\n\n\n<p class=\"protection__text\">\u0421\u0447\u0438\u0442\u0430\u0442\u044c \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u043c\u043e\u0436\u043d\u043e \u0432\u0440\u0443\u0447\u043d\u0443\u044e, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Excel-\u0442\u0430\u0431\u043b\u0438\u0446. \u041d\u043e \u0432 \u0442\u0430\u043a\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u043f\u0440\u0438\u0434\u0451\u0442\u0441\u044f \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0430\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u0440\u0438 \u043a\u0430\u0436\u0434\u043e\u043c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0438.<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-2 wp-block-columns are-vertically-aligned-center\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n\n\n\n<h2 id=\"title4\">ARPU&nbsp;<\/h2>\n\n\n\n<p class=\"protection__text\">\u041c\u0435\u0442\u0440\u0438\u043a\u0430 ARPU (\u00abaverage revenue per user\u00bb, \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u0441 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f) \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0432\u044b\u0440\u0443\u0447\u043a\u0443, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0441 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0437\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0432\u0440\u0435\u043c\u0435\u043d\u0438. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043e\u0434\u0438\u043d \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u043c\u0443\u0437\u044b\u043a\u0438 \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043f\u043b\u0430\u0442\u0438\u0442 140 \u20bd \u0432 \u043c\u0435\u0441\u044f\u0446. \u041c\u0435\u0442\u0440\u0438\u043a\u0430 ARPU \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c \u0441\u0440\u0435\u0434\u043d\u044e\u044e \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u0441 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0437\u0430 \u0440\u0430\u0437\u043d\u044b\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u044b \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c \u0440\u0435\u0430\u043a\u0446\u0438\u044e \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0446\u0435\u043d\u044b \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442.<\/p>\n\n\n\n<div class=\"block-cta flex\">\n  <p class=\"block-cta__big-p\">ARPU (\u0437\u0430 \u043f\u0435\u0440\u0438\u043e\u0434) = \u043e\u0431\u0449\u0430\u044f \u0432\u044b\u0440\u0443\u0447\u043a\u0430 \u0441\u043e \u0432\u0441\u0435\u0445 \u043f\u0440\u043e\u0434\u0430\u0436 \u0437\u0430 \u044d\u0442\u043e\u0442 \u043f\u0435\u0440\u0438\u043e\u0434 \/ \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0437\u0430 \u044d\u0442\u043e\u0442 \u043f\u0435\u0440\u0438\u043e\u0434.<\/p>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"protection__text\">\u041f\u0440\u0438\u043c\u0435\u0440: \u0437\u0430 \u043e\u043a\u0442\u044f\u0431\u0440\u044c IT-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f, \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0449\u0430\u044f CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u044b, \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 2 \u043c\u043b\u043d \u20bd. \u0412\u0441\u0435\u0433\u043e \u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 250 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0442\u043e \u0435\u0441\u0442\u044c \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043a\u0430\u0436\u0434\u044b\u0439 \u0438\u0437 \u043d\u0438\u0445 \u0437\u0430\u043f\u043b\u0430\u0442\u0438\u043b 8 000 \u20bd.<\/p>\n\n\n\n<p class=\"protection__text\">\u0412\u0430\u0436\u043d\u043e \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043d\u0430 \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u0440\u0430\u0437\u0440\u0435\u0437\u0430\u0445: \u0441 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043a\u0430\u043d\u0430\u043b\u0430 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f, \u0437\u0430 \u0440\u0430\u0437\u043d\u044b\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u044b. \u042d\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u00ab\u0441\u043b\u0430\u0431\u044b\u0435 \u043c\u0435\u0441\u0442\u0430\u00bb, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0442\u044c, \u043a\u0430\u043a\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432\u043f\u0443\u0441\u0442\u0443\u044e \u0442\u0440\u0430\u0442\u0438\u0442 \u0431\u044e\u0434\u0436\u0435\u0442 \u0438\u043b\u0438 \u0432 \u043a\u0430\u043a\u043e\u043c \u043c\u0435\u0441\u044f\u0446\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e \u00ab\u043f\u0440\u043e\u0441\u0435\u0434\u0430\u044e\u0442\u00bb.<\/p>\n\n\n<div class=\"cta-quiz js-cta-quiz\" style=\"display: none;\">\r\n  <div class=\"cta-quiz__background\">\r\n    <picture>\r\n      <source type=\"image\/webp\" srcset=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/cta-quiz\/cta-quiz__background.webp\">\r\n      <source type=\"image\/jpg\" srcset=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/cta-quiz\/cta-quiz__background.jpg\">\r\n      <img class=\"cta-quiz__cover\" src=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/cta-quiz\/cta-quiz__background.jpg\" alt=\"\">\r\n    <\/picture>\r\n  <\/div>\r\n\r\n\t<form action=\"\" class=\"cta-quiz__form cta-quiz__js-form\">\r\n\t\t<div class=\"cta-quiz__step cta-quiz__js-step active\" data-step=\"start\">\r\n\t\t\t<div class=\"cta-quiz__start-step-background\">\r\n\t\t\t\t<picture>\r\n\t\t\t\t\t<source type=\"image\/webp\" srcset=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/cta-quiz\/cta-quiz__start-cover_mob.webp\" media=\"(max-width: 767px)\">\r\n\t\t\t\t\t<source type=\"image\/jpg\" srcset=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/cta-quiz\/cta-quiz__start-cover_mob.png\" media=\"(max-width: 767)\">\r\n\t\t\t\t\t<source type=\"image\/webp\" srcset=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/cta-quiz\/cta-quiz__start-cover.webp\">\r\n\t\t\t\t\t<source type=\"image\/jpg\" srcset=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/cta-quiz\/cta-quiz__start-cover.png\">\r\n\t\t\t\t\t<img class=\"cta-quiz__cover\" src=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/cta-quiz\/cta-quiz__start-cover.png\" alt=\"\">\r\n\t\t\t\t<\/picture>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t<div class=\"cta-quiz__start-container\">\r\n\t\t\t\t<span class=\"cta-quiz__title\">\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430&nbsp;\u043e\u0441\u043d\u043e\u0432\u0435&nbsp;\u0434\u0430\u043d\u043d\u044b\u0445<\/span>\r\n\t\t\t\t<p class=\"cta-quiz__description\">\u041f\u0440\u043e\u0439\u0434\u0438\u0442\u0435 \u0442\u0435\u0441\u0442 \u0438&nbsp;\u043c\u044b&nbsp;\u043f\u043e\u0434\u0431\u0435\u0440\u0435\u043c \u0434\u043b\u044f&nbsp;\u0432\u0430\u0441 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0435&nbsp;\u0440\u0435\u0448\u0435\u043d\u0438\u0435<\/p>\r\n\t\t\t\t<button class=\"cta-quiz__button cta-quiz__js-to-step\" data-tostep=\"step1\">\u041f\u0440\u043e\u0439\u0442\u0438 \u0442\u0435\u0441\u0442<\/button>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t<div class=\"cta-quiz__step cta-quiz__js-step\" data-step=\"finish\" style=\"display: none;\">\r\n\t\t\t<div class=\"cta-quiz__start-step-background step_finish\">\r\n\t\t\t\t<picture>\r\n\t\t\t\t\t<source type=\"image\/webp\" srcset=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/cta-quiz\/cta-quiz__finish-cover_mob.webp\" media=\"(max-width: 767px)\">\r\n\t\t\t\t\t<source type=\"image\/jpg\" srcset=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/cta-quiz\/cta-quiz__finish-cover_mob.png\" media=\"(max-width: 767)\">\r\n\t\t\t\t\t<source type=\"image\/webp\" srcset=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/cta-quiz\/cta-quiz__finish-cover.webp\">\r\n\t\t\t\t\t<img class=\"cta-quiz__cover\" src=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/cta-quiz\/cta-quiz__finish-cover.webp\" alt=\"\u041a\u0430\u0440\u0442\u0438\u043d\u043a\u0430 \u043a\u0432\u0438\u0437\u0430\">\r\n\t\t\t\t<\/picture>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t<div class=\"cta-quiz__start-container\">\r\n\t\t\t\t<span class=\"cta-quiz__title\">\u0421\u043f\u0430\u0441\u0438\u0431\u043e \u0437\u0430&nbsp;\u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0432&nbsp;\u0442\u0435\u0441\u0442\u0435<\/span>\r\n\t\t\t\t<p class=\"cta-quiz__description\">\u041f\u0440\u0438\u0433\u043b\u0430\u0448\u0430\u0435\u043c \u043d\u0430&nbsp;\u041c\u0430\u0441\u0442\u0435\u0440-\u043a\u043b\u0430\u0441\u0441 \u00ab\u041a\u0430\u043a&nbsp;\u043d\u0435&nbsp;\u0441\u043b\u0438\u0432\u0430\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430&nbsp;\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438&nbsp;\u0443\u0434\u0432\u043e\u0438\u0442\u044c ROI\u00bb. \u0423\u0437\u043d\u0430\u0435\u0442\u0435&nbsp;\u043d\u0430&nbsp;\u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u043e\u0442\u0447\u0451\u0442\u043e\u0432, \u043a\u0430\u043a&nbsp;\u0432\u044b\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430&nbsp;\u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445<\/p>\r\n\t\t\t\t<a class=\"cta-quiz__button cta-quiz__js-submit\" target=\"_blank\" href=\"https:\/\/academy.roistat.com\/master-class\/?tags=742\" rel=\"noopener\">\u0423\u0437\u043d\u0430\u0442\u044c \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435<\/a>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\r\n\r\n\r\n\t\t<div class=\"cta-quiz__step cta-quiz__js-step\" data-step=\"step1\" style=\"display: none;\">\r\n      <div class=\"cta-quiz__question-top\">\r\n        <div class=\"cta-quiz__question-header\">\r\n          <div class=\"cta-quiz__question-header-left\">\r\n            <p class=\"protection__text\">\u041a\u0430\u043a\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0432&nbsp;\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u0438&nbsp;\u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445 \u0432\u0430\u0441&nbsp;\u0432\u043e\u043b\u043d\u0443\u044e\u0442 \u043d\u0430&nbsp;\u0434\u0430\u043d\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442?<\/p>\r\n          <\/div>\r\n          \r\n          <div class=\"cta-quiz__question-header-right\">\r\n            <span class=\"cta-quiz__step-number\">1 \u0438\u0437 6<\/span>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"cta-quiz__progress-bar\"><div class=\"cta-quiz__progress-bar-line\" style=\"width: 14.3%\"><\/div><\/div>\r\n\r\n        <div class=\"cta-quiz__question-variants \">\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-checkbox-button cta-quiz__js-priority-checkbox\" data-value=\"\u041d\u0438\u0437\u043a\u0430\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u041d\u0438\u0437\u043a\u0430\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445&nbsp;\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-checkbox-button\" data-value=\"\u041d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u041d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445&nbsp;\u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-checkbox-button\" data-value=\"\u0421\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0432 \u0430\u043d\u0430\u043b\u0438\u0437\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u0421\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0432 \u0430\u043d\u0430\u043b\u0438\u0437\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445&nbsp;\u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-checkbox-button\" data-value=\"\u041d\u0438\u0437\u043a\u0430\u044f \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u041d\u0438\u0437\u043a\u0430\u044f \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-other-button\" data-value=\"\u0414\u0440\u0443\u0433\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u0414\u0440\u0443\u0433\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__textarea\">\r\n            <textarea class=\"cta-quiz__js-other-textarea\" name=\"\" id=\"\" cols=\"30\" rows=\"10\" placeholder=\"\u0414\u0440\u0443\u0433\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b\"><\/textarea>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n\r\n\t\t\t<div class=\"cta-quiz__step__footer\">\r\n\t\t\t\t<button class=\"cta-quiz__back-button cta-quiz__prev-step-button cta-quiz__js-prev-step-button cta-quiz__js-to-step\" data-tostep=\"start\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M11.25 14.625L5.625 9L11.25 3.375\" stroke=\"#258BFF\" stroke-width=\"1.6875\"><\/path><\/svg><\/button>\r\n\t\t\t\t<button class=\"cta-quiz__button cta-quiz__next-step-button cta-quiz__js-next-step-button cta-quiz__js-to-step\" disabled=\"disabled\" data-tostep=\"step2\">\u0414\u0430\u043b\u0435\u0435<\/button>\r\n\t\t\t<\/div>\r\n\t\t\t<input type=\"text\" class=\"cta-quiz__js-step-answ cta-quiz__hidden\" name=\"\u041a\u0430\u043a\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445 \u0432\u0430\u0441 \u0432\u043e\u043b\u043d\u0443\u044e\u0442 \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442?\" hidden=\"\">\r\n\t\t<\/div>\r\n\r\n\t\t<div class=\"cta-quiz__step cta-quiz__js-step\" data-step=\"step2\" style=\"display: none;\">\r\n      <div class=\"cta-quiz__question-top\">\r\n        <div class=\"cta-quiz__question-header\">\r\n          <div class=\"cta-quiz__question-header-left\">\r\n            <p class=\"protection__text\">\u0421 \u043a\u0430\u043a\u0438\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u043a\u0430\u043d\u0430\u043b\u0430\u043c\u0438 \u0432\u044b&nbsp;\u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435?<\/p>\r\n          <\/div>\r\n          \r\n          <div class=\"cta-quiz__question-header-right\">\r\n            <span class=\"cta-quiz__step-number\">2 \u0438\u0437 6<\/span>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"cta-quiz__progress-bar\"><div class=\"cta-quiz__progress-bar-line\" style=\"width: 28.6%\"><\/div><\/div>\r\n\r\n        <div class=\"cta-quiz__question-variants \">\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-checkbox-button\" data-value=\"\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 (\u042f\u043d\u0434\u0435\u043a\u0441, Google)\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 (\u042f\u043d\u0434\u0435\u043a\u0441,&nbsp;Google)<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-checkbox-button\" data-value=\"\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 (\u0412\u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0435, Telegram \u0438 \u0442.\u0434.)\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 (\u0412\u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0435, Telegram \u0438&nbsp;\u0442.\u0434.)<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-checkbox-button\" data-value=\"Email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>Email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-checkbox-button\" data-value=\"\u041e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0440\u0430\u0444\u0438\u043a\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u041e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0440\u0430\u0444\u0438\u043a<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-other-button\" data-value=\"\u0414\u0440\u0443\u0433\u0438\u0435 \u043a\u0430\u043d\u0430\u043b\u044b\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u0414\u0440\u0443\u0433\u0438\u0435 \u043a\u0430\u043d\u0430\u043b\u044b<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__textarea\">\r\n            <textarea class=\"cta-quiz__js-other-textarea\" name=\"\" id=\"\" cols=\"30\" rows=\"10\" placeholder=\"\u0414\u0440\u0443\u0433\u0438\u0435 \u043a\u0430\u043d\u0430\u043b\u044b\"><\/textarea>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n\r\n\t\t\t<div class=\"cta-quiz__step__footer\">\r\n\t\t\t\t<button class=\"cta-quiz__back-button cta-quiz__prev-step-button cta-quiz__js-prev-step-button cta-quiz__js-to-step\" data-tostep=\"step1\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M11.25 14.625L5.625 9L11.25 3.375\" stroke=\"#258BFF\" stroke-width=\"1.6875\"><\/path><\/svg><\/button>\r\n\t\t\t\t<button class=\"cta-quiz__button cta-quiz__next-step-button cta-quiz__js-next-step-button cta-quiz__js-to-step\" data-tostep=\"step3\" disabled=\"disabled\">\u0414\u0430\u043b\u0435\u0435<\/button>\r\n\t\t\t<\/div>\r\n\t\t\t<input type=\"text\" class=\"cta-quiz__js-step-answ cta-quiz__hidden\" name=\"\u0421 \u043a\u0430\u043a\u0438\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u043a\u0430\u043d\u0430\u043b\u0430\u043c\u0438 \u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435?\" hidden=\"\">\r\n\t\t<\/div>\r\n\r\n\t\t<div class=\"cta-quiz__step cta-quiz__js-step\" data-step=\"step3\" style=\"display: none;\">\r\n      <div class=\"cta-quiz__question-top\">\r\n        <div class=\"cta-quiz__question-header\">\r\n          <div class=\"cta-quiz__question-header-left\">\r\n            <p class=\"protection__text\">\u041a\u0430\u043a\u0438\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0441\u0432\u044f\u0437\u0438 \u0441&nbsp;\u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u0432\u044b&nbsp;\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435?<\/p>\r\n          <\/div>\r\n          \r\n          <div class=\"cta-quiz__question-header-right\">\r\n            <span class=\"cta-quiz__step-number\">3 \u0438\u0437 6<\/span>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"cta-quiz__progress-bar\"><div class=\"cta-quiz__progress-bar-line\" style=\"width: 42.9%\"><\/div><\/div>\r\n\r\n        <div class=\"cta-quiz__question-variants \">\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-checkbox-button cta-quiz__js-priority-checkbox\" data-value=\"\u0422\u0435\u043b\u0435\u0444\u043e\u043d\u043d\u044b\u0435 \u0437\u0432\u043e\u043d\u043a\u0438\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u0422\u0435\u043b\u0435\u0444\u043e\u043d\u043d\u044b\u0435 \u0437\u0432\u043e\u043d\u043a\u0438<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-checkbox-button\" data-value=\"\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0438 \u043c\u0435\u0441\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u044b\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0438&nbsp;\u043c\u0435\u0441\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u044b<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-checkbox-button\" data-value=\"\u041e\u043d\u043b\u0430\u0439\u043d-\u0447\u0430\u0442 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u041e\u043d\u043b\u0430\u0439\u043d-\u0447\u0430\u0442 \u043d\u0430&nbsp;\u0441\u0430\u0439\u0442\u0435<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-checkbox-button\" data-value=\"\u041e\u0431\u0440\u0430\u0442\u043d\u044b\u0439 \u0437\u0432\u043e\u043d\u043e\u043a\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u041e\u0431\u0440\u0430\u0442\u043d\u044b\u0439 \u0437\u0432\u043e\u043d\u043e\u043a<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-other-button\" data-value=\"\u0414\u0440\u0443\u0433\u0438\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u0414\u0440\u0443\u0433\u0438\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__textarea\">\r\n            <textarea class=\"cta-quiz__js-other-textarea\" name=\"\" id=\"\" cols=\"30\" rows=\"10\" placeholder=\"\u0414\u0440\u0443\u0433\u0438\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b\"><\/textarea>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n      \r\n\t\t\t<div class=\"cta-quiz__step__footer\">\r\n\t\t\t\t<button class=\"cta-quiz__back-button cta-quiz__prev-step-button cta-quiz__js-prev-step-button cta-quiz__js-to-step\" data-tostep=\"step2\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M11.25 14.625L5.625 9L11.25 3.375\" stroke=\"#258BFF\" stroke-width=\"1.6875\"><\/path><\/svg><\/button>\r\n\t\t\t\t<button class=\"cta-quiz__button cta-quiz__next-step-button cta-quiz__js-next-step-button cta-quiz__js-to-step\" data-tostep=\"step4\" disabled=\"disabled\">\u0414\u0430\u043b\u0435\u0435<\/button>\r\n\t\t\t<\/div>\r\n\t\t\t<input type=\"text\" class=\"cta-quiz__js-step-answ cta-quiz__hidden\" name=\"\u041a\u0430\u043a\u0438\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0441\u0432\u044f\u0437\u0438 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u0432\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435?\" hidden=\"\">\r\n\t\t<\/div>\r\n\r\n\t\t<div class=\"cta-quiz__step cta-quiz__js-step\" data-step=\"step4\" style=\"display: none;\">\r\n      <div class=\"cta-quiz__question-top\">\r\n        <div class=\"cta-quiz__question-header\">\r\n          <div class=\"cta-quiz__question-header-left\">\r\n            <p class=\"protection__text\">\u041a\u0442\u043e \u0432\u044b \u043f\u043e&nbsp;\u0434\u043e\u043b\u0436\u043d\u043e\u0441\u0442\u0438 \u0432&nbsp;\u0432\u0430\u0448\u0435\u0439&nbsp;\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438?<\/p>\r\n          <\/div>\r\n          \r\n          <div class=\"cta-quiz__question-header-right\">\r\n            <span class=\"cta-quiz__step-number\">4 \u0438\u0437 6<\/span>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"cta-quiz__progress-bar\"><div class=\"cta-quiz__progress-bar-line\" style=\"width: 57.1%\"><\/div><\/div>\r\n\r\n        <div class=\"cta-quiz__question-variants \">\r\n          <div class=\"cta-quiz__variant-button cta-quiz__radio-button cta-quiz__js-radio-button cta-quiz__js-priority-radio cta-quiz__js-to-step\" data-value=\"\u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\" data-tostep=\"step5\">\r\n            <span class=\"cta-quiz__radio\"><\/span><span>\u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__radio-button cta-quiz__js-radio-button cta-quiz__js-to-step\" data-value=\"\u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0438\u043b\u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446\" data-tostep=\"step5\">\r\n            <span class=\"cta-quiz__radio\"><\/span><span>\u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0438\u043b\u0438 \u0432\u043b\u0430\u0434\u0435\u043b\u0435\u0446<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__radio-button cta-quiz__js-radio-button cta-quiz__js-to-step\" data-value=\"\u041f\u0440\u043e\u0434\u0430\u0436\u0438\" data-tostep=\"step5\">\r\n            <span class=\"cta-quiz__radio\"><\/span><span>\u041f\u0440\u043e\u0434\u0430\u0436\u0438<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__radio-button cta-quiz__js-radio-button cta-quiz__js-to-step\" data-value=\"\u0411\u0438\u0437\u043d\u0435\u0441-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\" data-tostep=\"step5\">\r\n            <span class=\"cta-quiz__radio\"><\/span><span>\u0411\u0438\u0437\u043d\u0435\u0441-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__radio-button cta-quiz__js-other-button\" data-value=\"\u0414\u0440\u0443\u0433\u0430\u044f \u0434\u043e\u043b\u0436\u043d\u043e\u0441\u0442\u044c\" data-tostep=\"step5\">\r\n            <span class=\"cta-quiz__radio\"><\/span><span>\u0414\u0440\u0443\u0433\u0430\u044f \u0434\u043e\u043b\u0436\u043d\u043e\u0441\u0442\u044c<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__textarea\">\r\n            <textarea class=\"cta-quiz__js-other-textarea\" name=\"\" id=\"\" cols=\"30\" rows=\"10\" placeholder=\"\u0414\u0440\u0443\u0433\u0430\u044f \u0434\u043e\u043b\u0436\u043d\u043e\u0441\u0442\u044c\"><\/textarea>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n      \r\n\t\t\t<div class=\"cta-quiz__step__footer\">\r\n\t\t\t\t<button class=\"cta-quiz__back-button cta-quiz__prev-step-button cta-quiz__js-prev-step-button cta-quiz__js-to-step\" data-tostep=\"step3\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M11.25 14.625L5.625 9L11.25 3.375\" stroke=\"#258BFF\" stroke-width=\"1.6875\"><\/path><\/svg><\/button>\r\n\t\t\t\t<button class=\"cta-quiz__button cta-quiz__next-step-button cta-quiz__js-next-step-button cta-quiz__js-to-step\" data-tostep=\"step5\" disabled=\"disabled\">\u0414\u0430\u043b\u0435\u0435<\/button>\r\n\t\t\t<\/div>\r\n\t\t\t<input type=\"text\" class=\"cta-quiz__js-step-answ cta-quiz__hidden\" name=\"\u041a\u0442\u043e \u0432\u044b \u043f\u043e \u0434\u043e\u043b\u0436\u043d\u043e\u0441\u0442\u0438 \u0432 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438?\" hidden=\"\">\r\n\t\t<\/div>\r\n\r\n\t\t<div class=\"cta-quiz__step cta-quiz__js-step\" data-step=\"step5\" style=\"display: none;\">\r\n      <div class=\"cta-quiz__question-top\">\r\n        <div class=\"cta-quiz__question-header\">\r\n          <div class=\"cta-quiz__question-header-left\">\r\n            <p class=\"protection__text\">\u0412 \u043a\u0430\u043a\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435?<\/p>\r\n          <\/div>\r\n          \r\n          <div class=\"cta-quiz__question-header-right\">\r\n            <span class=\"cta-quiz__step-number\">5 \u0438\u0437 6<\/span>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"cta-quiz__progress-bar\"><div class=\"cta-quiz__progress-bar-line\" style=\"width: 71.4%\"><\/div><\/div>\r\n\r\n        <div class=\"cta-quiz__question-variants \">\r\n          <div class=\"cta-quiz__variant-button cta-quiz__radio-button cta-quiz__js-radio-button cta-quiz__js-priority-radio cta-quiz__js-to-step\" data-value=\"\u0420\u043e\u0437\u043d\u0438\u0447\u043d\u0430\u044f \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u044f\" data-tostep=\"step6\">\r\n            <span class=\"cta-quiz__radio\"><\/span><span>\u0420\u043e\u0437\u043d\u0438\u0447\u043d\u0430\u044f \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u044f<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__radio-button cta-quiz__js-radio-button cta-quiz__js-to-step\" data-value=\"\u0411\u0430\u043d\u043a\u0438 \u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0430\u044f \u0441\u0444\u0435\u0440\u0430\" data-tostep=\"step6\">\r\n            <span class=\"cta-quiz__radio\"><\/span><span>\u0411\u0430\u043d\u043a\u0438 \u0438&nbsp;\u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0430\u044f \u0441\u0444\u0435\u0440\u0430<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__radio-button cta-quiz__js-radio-button cta-quiz__js-to-step\" data-value=\"\u0417\u0434\u0440\u0430\u0432\u043e\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435\" data-tostep=\"step6\">\r\n            <span class=\"cta-quiz__radio\"><\/span><span>\u0417\u0434\u0440\u0430\u0432\u043e\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__radio-button cta-quiz__js-radio-button cta-quiz__js-to-step\" data-value=\"\u0423\u0441\u043b\u0443\u0433\u0438\" data-tostep=\"step6\">\r\n            <span class=\"cta-quiz__radio\"><\/span><span>\u0423\u0441\u043b\u0443\u0433\u0438<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__radio-button cta-quiz__js-other-button\" data-value=\"\u0414\u0440\u0443\u0433\u0430\u044f \u043e\u0442\u0440\u0430\u0441\u043b\u044c\">\r\n            <span class=\"cta-quiz__radio\"><\/span><span>\u0414\u0440\u0443\u0433\u0430\u044f \u043e\u0442\u0440\u0430\u0441\u043b\u044c<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__textarea\">\r\n            <textarea class=\"cta-quiz__js-other-textarea\" name=\"\" id=\"\" cols=\"30\" rows=\"10\" placeholder=\"\u0414\u0440\u0443\u0433\u0430\u044f \u043e\u0442\u0440\u0430\u0441\u043b\u044c...\"><\/textarea>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n      \r\n\t\t\t<div class=\"cta-quiz__step__footer\">\r\n\t\t\t\t<button class=\"cta-quiz__back-button cta-quiz__prev-step-button cta-quiz__js-prev-step-button cta-quiz__js-to-step\" data-tostep=\"step4\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M11.25 14.625L5.625 9L11.25 3.375\" stroke=\"#258BFF\" stroke-width=\"1.6875\"><\/path><\/svg><\/button>\r\n\t\t\t\t<button class=\"cta-quiz__button cta-quiz__next-step-button cta-quiz__js-next-step-button cta-quiz__js-to-step\" data-tostep=\"step6\" disabled=\"disabled\">\u0414\u0430\u043b\u0435\u0435<\/button>\r\n\t\t\t<\/div>\r\n\t\t\t<input type=\"text\" class=\"cta-quiz__js-step-answ cta-quiz__hidden\" name=\"\u0412 \u043a\u0430\u043a\u043e\u0439 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435?\" hidden=\"\">\r\n\t\t<\/div>\r\n\r\n\t\t<div class=\"cta-quiz__step cta-quiz__js-step\" data-step=\"step6\" style=\"display: none;\">\r\n      <div class=\"cta-quiz__question-top\">\r\n        <div class=\"cta-quiz__question-header\">\r\n          <div class=\"cta-quiz__question-header-left\">\r\n            <p class=\"protection__text\">\u041a\u0430\u043a \u0432\u044b \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442\u0435 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0441&nbsp;\u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445&nbsp;\u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432?<\/p>\r\n          <\/div>\r\n          \r\n          <div class=\"cta-quiz__question-header-right\">\r\n            <span class=\"cta-quiz__step-number\">6 \u0438\u0437 6<\/span>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"cta-quiz__progress-bar\"><div class=\"cta-quiz__progress-bar-line\" style=\"width: 85.7%\"><\/div><\/div>\r\n\r\n        <div class=\"cta-quiz__question-variants \">\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-checkbox-button cta-quiz__js-priority-checkbox\" data-value=\"\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e \u0432\u0435\u0431-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443: \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0443, Google Analytics\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e \u0432\u0435\u0431-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443: \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0443, Google&nbsp;Analytics<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-checkbox-button\" data-value=\"\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e \u0421\u043a\u0432\u043e\u0437\u043d\u0443\u044e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e \u0421\u043a\u0432\u043e\u0437\u043d\u0443\u044e&nbsp;\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-checkbox-button\" data-value=\"\u0420\u0443\u0447\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 Excel\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u0420\u0443\u0447\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0437&nbsp;\u0434\u0430\u043d\u043d\u044b\u0445 \u0432&nbsp;Excel<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-checkbox-button\" data-value=\"\u041d\u0435 \u043f\u0440\u043e\u0432\u043e\u0436\u0443 \u0430\u043d\u0430\u043b\u0438\u0437, \u043d\u0443\u0436\u043d\u0430 \u043f\u043e\u043c\u043e\u0449\u044c\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u041d\u0435 \u043f\u0440\u043e\u0432\u043e\u0436\u0443 \u0430\u043d\u0430\u043b\u0438\u0437, \u043d\u0443\u0436\u043d\u0430&nbsp;\u043f\u043e\u043c\u043e\u0449\u044c<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__variant-button cta-quiz__checkbox-button cta-quiz__js-other-button\" data-value=\"\u0414\u0440\u0443\u0433\u043e\u0439 \u043c\u0435\u0442\u043e\u0434\" data-tostep=\"\">\r\n            <span class=\"cta-quiz__checkbox\"><\/span><span>\u0414\u0440\u0443\u0433\u043e\u0439 \u043c\u0435\u0442\u043e\u0434<\/span>\r\n          <\/div>\r\n          <div class=\"cta-quiz__textarea\">\r\n            <textarea class=\"cta-quiz__js-other-textarea\" name=\"\" id=\"\" cols=\"30\" rows=\"10\" placeholder=\"\u0414\u0440\u0443\u0433\u043e\u0439 \u043c\u0435\u0442\u043e\u0434...\"><\/textarea>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n      \r\n\t\t\t<div class=\"cta-quiz__step__footer\">\r\n\t\t\t\t<button class=\"cta-quiz__back-button cta-quiz__prev-step-button cta-quiz__js-prev-step-button cta-quiz__js-to-step\" data-tostep=\"step5\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M11.25 14.625L5.625 9L11.25 3.375\" stroke=\"#258BFF\" stroke-width=\"1.6875\"><\/path><\/svg><\/button>\r\n\t\t\t\t<button class=\"cta-quiz__button cta-quiz__next-step-button cta-quiz__js-next-step-button cta-quiz__js-to-step\" data-tostep=\"finish\" disabled=\"disabled\">\u0414\u0430\u043b\u0435\u0435<\/button>\r\n\t\t\t<\/div>\r\n\t\t\t<input type=\"text\" class=\"cta-quiz__js-step-answ cta-quiz__hidden\" name=\"\u041a\u0430\u043a \u0432\u044b \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442\u0435 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0441 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432?\" hidden=\"\">\r\n\t\t<\/div>\r\n\r\n\t<\/form>\r\n<\/div>\r\n\r\n<script>\r\n  if(getCookieValue('roistat_ab_test_with-quiz-cta_vs_without-quiz-cta') == 'with-quiz-cta'){\r\n    document.querySelector('.js-cta-quiz').style.display = 'block';\r\n  }\r\n<\/script>\n\n\n\n<h2 id=\"title5\">AOV<\/h2>\n\n\n\n<p class=\"protection__text\">\u041c\u0435\u0442\u0440\u0438\u043a\u0430 AOV (\u00abaverage order value\u00bb, \u0441\u0440\u0435\u0434\u043d\u044f\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430\u043a\u0430\u0437\u0430) \u2014 \u0441\u0440\u0435\u0434\u043d\u044f\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430\u043a\u0430\u0437\u0430. \u041f\u0440\u043e\u0449\u0435 \u0433\u043e\u0432\u043e\u0440\u044f, \u044d\u0442\u043e \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a \u2014 \u0441\u0443\u043c\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u0441 \u043e\u0434\u043d\u043e\u0439 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0437\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0432\u0440\u0435\u043c\u0435\u043d\u0438. \u0417\u043d\u0430\u044f \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u044b\u0440\u0443\u0447\u043a\u0443, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442 \u0440\u0430\u0437\u043d\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/p>\n\n\n\n<div class=\"js-lead-gen-block lead-gen-popup\">\n    <div class=\"over-overlay js-over-overlay\">\n        <div class=\"overlay js-overlay\"><\/div>\n        <div class=\"form-popup js-lead-gen-popup js-lead-gen-form-popup js-formblock\" style=\"display: block\">\n            <div class=\"callbackform__message\">\n                <div class=\"js-close-icon close-icon\"><\/div>\n                <form \n                    id=\"ltForm6530726\"\n                    action=\"https:\/\/edu.roistat.com\/pl\/lite\/block-public\/process-html?id=1635144736\" \n                    data-formid=\"1635144736\"\n                    data-publickey=\"620EA7EFE86959512DB617E100CCACC4\" \n                    method=\"post\"\n                    data-open-new-window=\"0\"\n                    class=\"js-form js-all-inputs\"\n                >\n                    <input type=\"hidden\" hidden=\"\" name=\"formParams[setted_offer_id]\">\n                    <div class=\"step1\">\n                        <div class=\"lead-gen-popup__form-topper\">\n                            <div class=\"lead-gen__topper-left\">\n                                <h2 class=\"lead-gen-popup__title\">12&nbsp;\u043e\u0442\u0447\u0451\u0442\u043e\u0432 \u0434\u043b\u044f&nbsp;\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430<\/h2>\n                                <p class=\"lead-gen-popup__description\">\u0421\u043a\u0430\u0447\u0430\u0439\u0442\u0435 \u0438&nbsp;\u043f\u043e\u0432\u044b\u0441\u044c\u0442\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c&nbsp;\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430<\/p>\n                            <\/div>\n                            <picture class=\"lead-gen-popup__picture\">\n                                <source srcset=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/lead-gen-popup\/12-marketer-book.webp\" type=\"image\/webp\" media=\"(max-width: 600px)\"> \n                                <source srcset=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/lead-gen-popup\/12-marketer-book.png\" type=\"image\/png\" media=\"(max-width: 600px)\"> \n                                <source srcset=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/lead-gen-popup\/12-marketer-book@2x.webp\" type=\"image\/webp\"> \n                                <img class=\"lead-gen-popup__img\" decoding=\"async\" src=\"\/rublog\/wp-content\/themes\/roistat2021v2\/assets\/img\/lead-gen-popup\/12-marketer-book@2x.png\" alt=\"12 \u043e\u0442\u0447\u0451\u0442\u043e\u0432 \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\">\n                            <\/picture>\n                        <\/div>\n                        <div class=\"formblock\">\n                            <input type=\"text\" class=\"js-input-name js-input\" placeholder=\"\u0418\u043c\u044f\" name=\"formParams[first_name]\">\n                            <div class=\"js-error-message-name formblock__error-message\"><\/div>\n                            <input type=\"text\" class=\"js-input-tel js-input\" placeholder=\"\u0422\u0435\u043b\u0435\u0444\u043e\u043d\" name=\"formParams[phone]\">\n                            <div class=\"js-error-message-tel formblock__error-message\"><\/div>\n                            <input type=\"text\" class=\"js-input-mail js-input\" placeholder=\"Email\" name=\"formParams[email]\">\n                            <div class=\"js-message-email formblock__message\">\u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u0432\u044b \u0432\u0432\u0435\u043b\u0438 \u0432\u0435\u0440\u043d\u044b\u0439 e-mail. \u041c\u044b \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043c \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b \u043d\u0430&nbsp;\u0443\u043a\u0430\u0437\u0430\u043d\u043d\u044b\u0439 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0439 \u0430\u0434\u0440\u0435\u0441.<\/div>\n                            <div class=\"js-error-message-email formblock__error-message\"><\/div>\n                            <button class=\"btn btn-disabled js-submit-button js-lead-gen-form-submit js-form-submit disabled js-target-lm-form\" disabled=\"disabled\">\u041e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c<\/button>\n                            <div class=\"js-checkbox-container form-block__agreecheck\">\n                                <input id=\"ltForm6530726-agreecheck\" type=\"checkbox\" class=\"agreecheck checkbox__input js-agreeprivacy\">\n                                <label for=\"ltForm6530726-agreecheck\">\n                                    \u041e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u044f \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0447\u0435\u0440\u0435\u0437&nbsp;\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0443\u044e \u0444\u043e\u0440\u043c\u0443, \u0432\u044b&nbsp;\u0434\u0430\u0435\u0442\u0435 \u0441\u043e\u0433\u043b\u0430\u0441\u0438\u0435\n                                    \u043d\u0430&nbsp;\u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u0432&nbsp;\u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0441\u0431\u043e\u0440, \u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435\n                                    \u0438&nbsp;\u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0443 \u0442\u0440\u0435\u0442\u044c\u0438\u043c \u043b\u0438\u0446\u0430\u043c \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0439 \u0432\u0430\u043c\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043d\u0430&nbsp;\u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445\n                                    <a target=\"_blank\" href=\"https:\/\/t.me\/roistat_com\" rel=\"noopener\">\n                                        \u041f\u043e\u043b\u0438\u0442\u0438\u043a\u0438 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445\n                                    <\/a>.\n                                <\/label>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <input type=\"hidden\" hidden=\"\" class=\"js-input-visit\" name=\"formParams[userCustomFields][475108]\" value=\"9371082\">\n                    <input type=\"hidden\" hidden=\"\" class=\"js-input-gets\" name=\"formParams[userCustomFields][574045]\" value=\"\">\n                    <input type=\"hidden\" hidden=\"\" class=\"js-input-pre-btn-qw\" name=\"formParams[userCustomFields][711440]\">\n                    <input type=\"hidden\" id=\"44886262bb1edde2cd6\" name=\"__gc__internal__form__helper\" class=\"__gc__internal__form__helper\" value=\"\">\n                    <input type=\"hidden\" id=\"44886262bb1edde2cd6ref\" name=\"__gc__internal__form__helper_ref\" class=\"__gc__internal__form__helper_ref\" value=\"\">\n                    <input type=\"hidden\" name=\"requestTime\" value=\"1656430302\">\n                    <input type=\"hidden\" name=\"requestSimpleSign\" value=\"8ecef1a2dce7ffa4505c6b2c548ea8a6\">\n                    <input type=\"hidden\" name=\"isHtmlWidget\" value=\"1\">\n                <\/form>\n                <div class=\"blog-lead-gen__right-col\">\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"form-popup thanks-message js-popup js-thanks-message\">\n            <div class=\"callbackform__message\">\n                <div class=\"js-close-icon close-icon\"><\/div>\n                <span class=\"callbackform__title2\">\u0421\u043f\u0430\u0441\u0438\u0431\u043e!<\/span>\n                <p class=\"form-description\">\u0412 \u0441\u043a\u043e\u0440\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0432\u0430\u043c \u043d\u0430&nbsp;\u043f\u043e\u0447\u0442\u0443 \u043f\u0440\u0438\u0434\u0435\u0442 \u043f\u0438\u0441\u044c\u043c\u043e \u0441\u043e&nbsp;\u0441\u0441\u044b\u043b\u043a\u043e\u0439 \u043d\u0430&nbsp;\u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430.<\/p>\n                <p class=\"form-description\">\n                    \u0410 \u043f\u043e\u043a\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u043d\u043e\u0432\u043e\u0441\u0442\u0438, \u043a\u0435\u0439\u0441\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 Roistat \u0438&nbsp;\u0441\u043e\u0432\u0435\u0442\u044b \u043f\u043e&nbsp;\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430&nbsp;\u043d\u0430\u0448\u0435\u043c\n                    <a class=\"callbackform__link\" href=\"https:\/\/t.me\/roistat_com\">\u0442\u0435\u043b\u0435\u0433\u0440\u0430\u043c\u2011\u043a\u0430\u043d\u0430\u043b\u0435<\/a>\n                    .\n                <\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n\n<p class=\"protection__text\">\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c AOV \u043c\u043e\u0436\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u0437\u0430 \u0441\u0447\u0435\u0442 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0441\u043e\u043f\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u0440\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0435 \u043a\u0440\u0443\u043f\u043d\u043e\u0433\u0430\u0431\u0430\u0440\u0438\u0442\u043d\u043e\u0439 \u0442\u0435\u0445\u043d\u0438\u043a\u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u043a\u0443\u043f\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0445\u043e\u0432\u043a\u0443, \u043f\u0440\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0435 \u043c\u0430\u0441\u043b\u044f\u043d\u044b\u0445 \u043a\u0440\u0430\u0441\u043e\u043a \u2014 \u043a\u0438\u0441\u0442\u043e\u0447\u043a\u0438.<\/p>\n\n\n\n<div class=\"block-cta flex\">\n  <p class=\"block-cta__big-p\">AOV = \u043e\u0431\u0449\u0438\u0439 \u0434\u043e\u0445\u043e\u0434 \u0441 \u043f\u0440\u043e\u0434\u0430\u0436 \/ \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"protection__text\">\u041f\u0440\u0438\u043c\u0435\u0440: \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0412\u041a\u043e\u043d\u0442\u0430\u043a\u0442\u0435 \u043f\u0440\u0438\u0432\u0435\u043b\u0430 5 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439: \u0412\u0438\u0442\u044e, \u0421\u0430\u0448\u0443, \u041e\u043b\u044e, \u0422\u0430\u043d\u044e \u0438 \u041b\u0451\u043d\u044e. \u0412\u0438\u0442\u044f \u0438 \u041b\u0451\u043d\u044f \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0438 \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043f\u043e 5 000 \u20bd, \u041e\u043b\u044f \u0437\u0430\u043f\u043b\u0430\u0442\u0438\u043b\u0430 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0441\u0435\u0445 \u2014 7 500 \u20bd, \u0430 \u0422\u0430\u043d\u044f \u0438 \u0421\u0430\u0448\u0430 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0438 4 500 \u20bd \u0438 5 500 \u20bd \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e. \u0412\u0441\u0435\u0433\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0430 \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u043d\u0430 \u0441\u0443\u043c\u043c\u0443 27 500 \u20bd, \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043e\u0434\u0438\u043d \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b 5 500 \u20bd \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u0442\u043e\u0432\u0430\u0440\u043e\u0432.<\/p>\n\n\n\n<p class=\"protection__text\">\u0421\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u043e\u0441\u0442 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u0447\u0435\u043a\u0430 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0432\u044b\u0433\u043e\u0434\u043d\u0435\u0435, \u0447\u0435\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u0413\u043e\u0442\u043e\u0432\u043e\u043c\u0443 \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0443 \u043d\u0435 \u043d\u0443\u0436\u043d\u043e \u0435\u0449\u0435 \u0440\u0430\u0437 \u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439, \u0437\u0430\u043d\u043e\u0432\u043e \u0447\u0438\u0442\u0430\u0442\u044c \u043e\u0442\u0437\u044b\u0432\u044b \u0434\u0440\u0443\u0433\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u043b\u0438 \u0433\u0443\u0433\u043b\u0438\u0442\u044c \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0442\u043e\u0432\u0430\u0440\u0430 \u044d\u0442\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430.<\/p>\n\n\n\n<h2 id=\"title6\">LTV&nbsp;<\/h2>\n\n\n\n<p class=\"protection__text\">LTV (\u00ablifetime value\u00bb) \u2014 \u043f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u041c\u0435\u0442\u0440\u0438\u043a\u0430 \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442 \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u043e\u0442 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0437\u0430 \u0432\u0440\u0435\u043c\u044f, \u043f\u043e\u043a\u0430 \u043e\u043d \u043a\u043b\u0438\u0435\u043d\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. LTV \u0432\u0430\u0436\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c. \u0414\u043e\u0445\u043e\u0434 (revenue) = LTV * \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<p class=\"protection__text\">\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 LTV \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442:<\/p>\n\n\n\n<ul class=\"list\">\n<li class=\"item\">\u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0437\u0430\u0442\u0440\u0430\u0442\u0430\u043c\u0438 \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432;<\/li>\n\n\n\n<li class=\"item\">\u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c, \u0438\u0437 \u043a\u0430\u043a\u043e\u0433\u043e \u043a\u0430\u043d\u0430\u043b\u0430 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0431\u0443\u0434\u0435\u0442 \u0434\u043e\u043b\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0442\u043e\u0432\u0430\u0440\u0430\u043c\u0438 \u0438 \u0443\u0441\u043b\u0443\u0433\u0430\u043c\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430;<\/li>\n\n\n\n<li class=\"item\">\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0443 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439 \u0432\u044b\u0433\u043e\u0434\u044b \u043e\u0442 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043d\u0438\u043c\u0438;<\/li>\n\n\n\n<li class=\"item\">\u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u0432 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0439 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0435.<\/li>\n<\/ul>\n\n\n\n<p class=\"protection__text\">\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u043e \u0442\u043e\u043c, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/roistat.com\/rublog\/zachem-nuzhen-pokazatel-ltv\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0437\u0430\u0447\u0435\u043c \u043d\u0443\u0436\u0435\u043d \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c LTV \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435<\/a>, \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b\u0438 \u0432 \u043d\u0430\u0448\u0435\u043c \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0435.<\/p>\n\n\n\n<div class=\"block-cta flex\">\n  <p class=\"block-cta__big-p\">LTV = \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a * \u043d\u0430 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0442\u043e\u0432\u0430\u0440\u0430 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438.<\/p>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"protection__text\">\u041f\u0440\u0438\u043c\u0435\u0440: \u043e\u0434\u0438\u043d \u043a\u043b\u0438\u0435\u043d\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u0444\u0438\u0442\u043d\u0435\u0441-\u0446\u0435\u043d\u0442\u0440\u0443 1 200 \u20bd \u0432 \u043c\u0435\u0441\u044f\u0446. \u0415\u0441\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442 \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c\u0441\u044f \u0441\u043f\u043e\u0440\u0442\u043e\u043c \u0432 \u044d\u0442\u043e\u043c \u043a\u043b\u0443\u0431\u0435 3 \u0433\u043e\u0434\u0430, \u043e\u043d \u043f\u0440\u0438\u043d\u0435\u0441\u0435\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0443 43 200 \u20bd \u0437\u0430 \u0432\u0441\u0435 \u0432\u0440\u0435\u043c\u044f. \u041f\u0440\u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u0438, \u0447\u0442\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0430\u0431\u043e\u043d\u0435\u043c\u0435\u043d\u0442\u0430 \u043d\u0435 \u0431\u0443\u0434\u0435\u0442 \u043c\u0435\u043d\u044f\u0442\u044c\u0441\u044f.<\/p>\n\n\n\n<p class=\"protection__text\">LTV \u0434\u043e\u043b\u0436\u0435\u043d \u0431\u044b\u0442\u044c \u0432\u044b\u0448\u0435 CAC \u2014 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u0415\u0441\u043b\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0442\u0440\u0430\u0442\u0438\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0430 \u043f\u043e\u0438\u0441\u043a \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f, \u0447\u0435\u043c \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u043e\u0442 \u043d\u0435\u0433\u043e \u0434\u0435\u043d\u0435\u0433, \u043e\u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0432 \u0443\u0431\u044b\u0442\u043e\u043a.<\/p>\n\n\n\n<p class=\"protection__text\">\u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c LTV \u043c\u043e\u0436\u043d\u043e \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0451\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432: \u0435\u0441\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0443 \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u043c, \u043e\u043d \u0431\u0443\u0434\u0435\u0442 \u0441\u043d\u043e\u0432\u0430 \u0438 \u0441\u043d\u043e\u0432\u0430 \u0435\u0433\u043e \u043e\u043f\u043b\u0430\u0447\u0438\u0432\u0430\u0442\u044c.<\/p>\n\n\n\n<p class=\"protection__text\"><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/roistat.com\/rublog\/chto-takoe-lifetime-value-i-kak-ego-uchet-podnimet-vashu-pribyl-v-2-raza\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u041a\u0430\u043a \u0443\u0447\u0435\u0442 LTV \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0434\u043d\u044f\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 2 \u0440\u0430\u0437\u0430<\/a>, \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b\u0438 \u0432 \u043d\u0430\u0448\u0435\u043c \u0431\u043b\u043e\u0433\u0435.<\/p>\n\n\n\n<h2 id=\"title7\">\u041a\u0430\u043a \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0432 Roistat<\/h2>\n\n\n\n<p class=\"protection__text\">\u0414\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a \u0432 Roistat \u0435\u0441\u0442\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u00ab\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430\u00bb. \u041e\u043d \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u0439 \u0441\u0430\u0439\u0442\u0430, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0432 \u0437\u0430\u044f\u0432\u043a\u0438 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u043e \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0443 \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u0422\u0430\u043a\u0436\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a ROI, CAC, ARPU, LTV, CPO \u0438 AOV \u0438 \u0434\u0440\u0443\u0433\u0438\u0445. \u0412\u0441\u0435\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u043c\u043e\u0433\u0443\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u0432 \u0440\u0430\u0437\u0440\u0435\u0437\u0435 66 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a.<\/p>\n\n\n\n<button formaction=\"https:\/\/cloud.roistat.com\/user\/register?rs=blog\" data-background-color=\"#0084D4\" data-color=\"white\" data-turbo=\"false\" data-primary=\"false\" class=\"hide\">\n\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u044c Roistat \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\n<\/button>\n\n\n\n<p class=\"protection__text\">\u041e \u0442\u043e\u043c, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/roistat.com\/rublog\/chto-takoe-istochnik-trafika\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0442\u0440\u0430\u0444\u0438\u043a\u0430<\/a>, \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b\u0438 \u0432 \u043d\u0430\u0448\u0435\u043c \u0431\u043b\u043e\u0433\u0435.<\/p>\n\n\n\n<p class=\"protection__text\">\u0427\u0442\u043e\u0431\u044b \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043d\u0443\u0436\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0432 \u043e\u0442\u0447\u0435\u0442, \u043d\u0443\u0436\u043d\u043e \u043d\u0430\u0436\u0430\u0442\u044c \u043d\u0430 \u00ab+\u00bb \u0440\u044f\u0434\u043e\u043c \u0441 \u043f\u0440\u0430\u0432\u044b\u043c \u0441\u0442\u043e\u043b\u0431\u0438\u043a\u043e\u043c.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/roistat.com\/rublog\/wp-content\/uploads\/2021\/09\/analytics-example-6metrics.png\"><img decoding=\"async\" loading=\"lazy\" width=\"778\" height=\"200\" src=\"https:\/\/roistat.com\/rublog\/wp-content\/uploads\/2021\/09\/analytics-example-6metrics.png\" alt=\"\u0411\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438: \u043a\u0430\u043a \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043c\u0435\u0442\u0440\u0438\u043a\u0443 \u0432 \u043e\u0442\u0447\u0451\u0442 Roistat\" title=\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u2014 \u041a\u0430\u043a \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043c\u0435\u0442\u0440\u0438\u043a\u0443 \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u043e\u0442\u0447\u0451\u0442 Roistat\" class=\"wp-image-7801\" srcset=\"https:\/\/roistat.com\/rublog\/wp-content\/uploads\/2021\/09\/analytics-example-6metrics.png 778w, https:\/\/roistat.com\/rublog\/wp-content\/uploads\/2021\/09\/analytics-example-6metrics-300x77.png 300w, https:\/\/roistat.com\/rublog\/wp-content\/uploads\/2021\/09\/analytics-example-6metrics-768x197.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/a><figcaption>\u041a\u0430\u043a \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043c\u0435\u0442\u0440\u0438\u043a\u0443 \u0432 \u043e\u0442\u0447\u0451\u0442 Roistat<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"protection__text\">\u041a\u0430\u043d\u0430\u043b\u044b \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043c\u043e\u0436\u043d\u043e \u043e\u0442\u0441\u043e\u0440\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u0438\u0437 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439: \u043e\u0442 \u0431\u043e\u043b\u044c\u0448\u0435\u0433\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u043a \u043c\u0435\u043d\u044c\u0448\u0435\u043c\u0443 \u0438 \u043d\u0430\u043e\u0431\u043e\u0440\u043e\u0442. \u0421\u0438\u0441\u0442\u0435\u043c\u0430 \u0441\u043a\u0432\u043e\u0437\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u043f\u043e\u0434\u0447\u0451\u0440\u043a\u0438\u0432\u0430\u0435\u0442 \u0437\u0435\u043b\u0451\u043d\u044b\u043c \u0441\u0430\u043c\u044b\u0439 \u0432\u044b\u0441\u043e\u043a\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0441\u0440\u0435\u0434\u0438 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u043a\u0440\u0430\u0441\u043d\u044b\u043c \u2014 \u0441\u0430\u043c\u044b\u0439 \u043d\u0438\u0437\u043a\u0438\u0439. \u041d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0432\u0438\u0434\u043d\u043e, \u0447\u0442\u043e \u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u044b Google Ads \u0441\u0430\u043c\u044b\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 ROI \u0438 LTV \u0438 \u0441\u0430\u043c\u044b\u0439 \u043d\u0438\u0437\u043a\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c CAC. \u0425\u0443\u0434\u0448\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c ROI \u0443 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0441 Avito, \u0430 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c LTV \u2014 \u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0412\u041a\u043e\u043d\u0442\u0430\u043a\u0442\u0435.<\/p>\n\n\n\n<p class=\"protection__text\">Roistat \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u0442\u0447\u0451\u0442\u0430 \u043f\u043e \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u043c \u0441 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u043c \u043a\u0430\u043d\u0430\u043b\u0430\u043c. \u0415\u0441\u043b\u0438 \u043a\u0430\u043d\u0430\u043b \u043d\u0435 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d \u043a \u0441\u0438\u0441\u0442\u0435\u043c\u0435, \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043f\u043e \u043d\u0435\u043c\u0443 \u043d\u0443\u0436\u043d\u043e \u0432\u0432\u043e\u0434\u0438\u0442\u044c \u0432\u0440\u0443\u0447\u043d\u0443\u044e. <\/p>\n\n\n\n<p class=\"protection__text\">\u041f\u0440\u0438\u043c\u0435\u0440: \u0434\u043b\u044f \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u044f SEO-\u0441\u0442\u0430\u0442\u0435\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d \u043d\u0430\u043d\u044f\u043b \u043a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0435\u0440\u0430, \u0437\u0430 \u0441\u0432\u043e\u044e \u0440\u0430\u0431\u043e\u0442\u0443 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u043b 30 000 \u20bd. \u0422\u0430\u043a\u0436\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043a\u0443\u043f\u0438\u043b\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0443 Instagram-\u0431\u043b\u043e\u0433\u0435\u0440\u0430* \u0437\u0430 20 500 \u20bd \u0438 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0430 \u043d\u0430 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0443 \u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0438 \u0447\u0435\u0440\u0435\u0437 Unisender 10 900 \u20bd. \u041c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0432\u043d\u0451\u0441 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043f\u043e \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u0438\u0437 \u044d\u0442\u0438\u0445 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043f\u043e \u043d\u0438\u043c \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u0438 \u043f\u0440\u0438\u0431\u044b\u043b\u044c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"246\" src=\"https:\/\/roistat.com\/rublog\/wp-content\/uploads\/2026\/02\/snimok-jekrana-2026-02-26-v-11.31.35-1024x246.png\" alt=\"\" class=\"wp-image-26225\" srcset=\"https:\/\/roistat.com\/rublog\/wp-content\/uploads\/2026\/02\/snimok-jekrana-2026-02-26-v-11.31.35-1024x246.png 1024w, https:\/\/roistat.com\/rublog\/wp-content\/uploads\/2026\/02\/snimok-jekrana-2026-02-26-v-11.31.35-300x72.png 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u041f\u0440\u0438\u043c\u0435\u0440 \u0437\u0430\u043f\u0438\u0441\u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u0432 Roistat \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u043a\u0430\u043d\u0430\u043b\u0430\u043c<\/figcaption><\/figure>\n\n\n\n<p class=\"protection__text\">\u041f\u043e\u0434\u043f\u0438\u0441\u044b\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u043d\u0430 \u043a\u0430\u043d\u0430\u043b\u044b Roistat \u0432 Telegram. \u0414\u0435\u043b\u0438\u043c\u0441\u044f <a href=\"https:\/\/t.me\/roistat_com\" target=\"_blank\" rel=\"noreferrer noopener\">\u0441\u0442\u0430\u0442\u044c\u044f\u043c\u0438 \u0438\u0437 \u0431\u043b\u043e\u0433\u0430 \u0438 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c\u0438 \u0432\u0438\u0434\u0435\u043e<\/a>, \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c \u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0445 <a href=\"https:\/\/t.me\/roistat_updates\" target=\"_blank\" rel=\"noreferrer noopener\">\u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 Roistat<\/a>.<\/p>\n\n\n    <div class=\"cases-block\">\n        <h2 class=\"cases-block__h2\">\u041a\u0435\u0439\u0441\u044b<\/h2>\n        <div class=\"cases-block__wrapper\">\n                            <a class=\"cases-block__block\" href=\"https:\/\/roistat.com\/rublog\/keys-internet-magazina-bitovoy-tehniki\/\">\n                                            <div class=\"cases-block__picture\">\n                            <img decoding=\"async\" src=\"https:\/\/roistat.com\/rublog\/wp-content\/uploads\/2025\/08\/appliance-shop-2x.webp\" alt=\"\u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\" class=\"cases-block__img\" \/>\n                        <\/div>\n                                        <div class=\"cases-block__block-text\">\n                        <h3 class=\"cases-block__title  small-text\">\n                            \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d                        <\/h3>\n                                                    <h4 class=\"cases-block__type\">\u041c\u0430\u0433\u0430\u0437\u0438\u043d \u0431\u044b\u0442\u043e\u0432\u043e\u0439 \u0442\u0435\u0445\u043d\u0438\u043a\u0438<\/h4>\n                                                <p class=\"cases-block__description\">\u041f\u0440\u043e\u0432\u0435\u043b\u0438 \u0430\u0443\u0434\u0438\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0431\u044e\u0434\u0436\u0435\u0442 \u2014 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0438 ROI \u0432 2 \u0440\u0430\u0437\u0430\n<\/p>\n                                                    <p class=\"cases-block__unit\">\u0420\u043e\u0441\u0442 ROI<\/p>\n                                                                            <p class=\"cases-block__unit-result\">  x2<\/p>\n                                            <\/div>\n                <\/a>\n                            <a class=\"cases-block__block\" href=\"#\">\n                                            <div class=\"cases-block__picture\">\n                            <img decoding=\"async\" src=\"https:\/\/roistat.com\/rublog\/wp-content\/uploads\/2025\/08\/baikal-2x.webp\" alt=\"\u0411\u0430\u0439\u043a\u0430\u043b 4\u00d74\" class=\"cases-block__img\" \/>\n                        <\/div>\n                                        <div class=\"cases-block__block-text\">\n                        <h3 class=\"cases-block__title \">\n                            \u0411\u0430\u0439\u043a\u0430\u043b 4\u00d74                        <\/h3>\n                                                    <h4 class=\"cases-block__type\">\u041f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u0432\u0435\u0437\u0434\u0435\u0445\u043e\u0434\u043e\u0432<\/h4>\n                                                <p class=\"cases-block__description\">\u041d\u0430\u0432\u0435\u043b\u0438 \u043f\u043e\u0440\u044f\u0434\u043e\u043a \u0432 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 +296% \u043a ROI: \u043b\u0430\u0439\u0444\u0445\u0430\u043a \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441 \u0440\u0430\u0437\u0432\u0438\u0442\u044b\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u043c \u0441\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e\u043c<\/p>\n                                                    <p class=\"cases-block__unit\">\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u0432 \u0437\u0430\u044f\u0432\u043a\u0443<\/p>\n                                                                            <p class=\"cases-block__unit-result\">+30%<\/p>\n                                            <\/div>\n                <\/a>\n                            <a class=\"cases-block__block\" href=\"https:\/\/ek-invest.ru\/\">\n                                            <div class=\"cases-block__picture\">\n                            <img decoding=\"async\" src=\"https:\/\/roistat.com\/rublog\/wp-content\/uploads\/2025\/08\/medical-2x.webp\" alt=\"\u0421\u0435\u0442\u044c \u043a\u043b\u0438\u043d\u0438\u043a \u0448\u0438\u0440\u043e\u043a\u043e\u0433\u043e \u043f\u0440\u043e\u0444\u0438\u043b\u044f\n\" class=\"cases-block__img\" \/>\n                        <\/div>\n                                        <div class=\"cases-block__block-text\">\n                        <h3 class=\"cases-block__title  small-text\">\n                            \u0421\u0435\u0442\u044c \u043a\u043b\u0438\u043d\u0438\u043a \u0448\u0438\u0440\u043e\u043a\u043e\u0433\u043e \u043f\u0440\u043e\u0444\u0438\u043b\u044f\n                        <\/h3>\n                                                    <h4 class=\"cases-block__type\">\u041c\u0435\u0434\u0438\u0446\u0438\u043d\u0430<\/h4>\n                                                <p class=\"cases-block__description\">\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u043b\u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443, \u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044e 2-\u0445 CRM-\u0441\u0438\u0441\u0442\u0435\u043c \u0438 \u0434\u043e\u0431\u0438\u043b\u0438\u0441\u044c \u0440\u043e\u0441\u0442\u0430 ROMI \u0432 2 \u0440\u0430\u0437\u0430\n\n<\/p>\n                                                    <p class=\"cases-block__unit\">\u0420\u043e\u0441\u0442 ROMI<\/p>\n                                                                            <p class=\"cases-block__unit-result\">+211%<\/p>\n                                            <\/div>\n                <\/a>\n                    <\/div>\n    <\/div>\n    ","protected":false},"excerpt":{"rendered":"<p>CPO, CAC, ROI, ARPU, AOV \u0438 LTV \u2014 \u0432\u0430\u0436\u043d\u044b\u0435 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438. \u041e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u043c \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0430\u0431\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440 \u0438 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c, \u043a\u0430\u043a\u0438\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u043f\u0440\u0438 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u043c \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438.  <\/p>\n","protected":false},"author":39,"featured_media":7761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[178,184,3,42,174],"tags":[],"content-types":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0411\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438: 6 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u043f\u043e\u0434\u0441\u0447\u0451\u0442\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 | \u0411\u043b\u043e\u0433 Roistat<\/title>\n<meta name=\"description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a CPO, CAC, ROI, ARPU, AOV \u0438 LTV, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0433\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roistat.com\/rublog\/6-bisnes-metrik\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0411\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438: 6 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u043f\u043e\u0434\u0441\u0447\u0451\u0442\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 | \u0411\u043b\u043e\u0433 Roistat\" \/>\n<meta property=\"og:description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a CPO, CAC, ROI, ARPU, AOV \u0438 LTV, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0433\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/roistat.com\/rublog\/6-bisnes-metrik\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0411\u043b\u043e\u0433 Roistat\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-31T08:32:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T08:35:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/roistat.com\/rublog\/wp-content\/uploads\/2020\/12\/cover_6metrics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"661\" \/>\n\t<meta property=\"og:image:height\" content=\"362\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0410\u043d\u0430\u0441\u0442\u0430\u0441\u0438\u044f \u0424\u0438\u043b\u044e\u043d\u043e\u0432\u0430\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0410\u043d\u0430\u0441\u0442\u0430\u0441\u0438\u044f \u0424\u0438\u043b\u044e\u043d\u043e\u0432\u0430\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 \u043c\u0438\u043d\u0443\u0442\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/roistat.com\/rublog\/6-bisnes-metrik\/\",\"url\":\"https:\/\/roistat.com\/rublog\/6-bisnes-metrik\/\",\"name\":\"\u0411\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438: 6 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u043f\u043e\u0434\u0441\u0447\u0451\u0442\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 | \u0411\u043b\u043e\u0433 Roistat\",\"isPartOf\":{\"@id\":\"https:\/\/roistat.com\/rublog\/#website\"},\"datePublished\":\"2025-08-31T08:32:00+00:00\",\"dateModified\":\"2026-03-04T08:35:48+00:00\",\"author\":{\"@id\":\"https:\/\/roistat.com\/rublog\/#\/schema\/person\/95adda0d740155c2d0128801d0f134bb\"},\"description\":\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a CPO, CAC, ROI, ARPU, AOV \u0438 LTV, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0433\u043e 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