Digital marketing strategy
industry
Real Estate
main problem
- An inflated marketing budget
- low CV1 (conversion to requests)
- a high CPL (cost per lead)
industry
Internet trade of plumbing technology
main problem
- Low conversion to requests (CV1)
- High cost per lead
- Low return no investment from marketing
industry
Sales of tourist travel vouchers
main problem
- a negative ROI (an indicator of the return from the budget)
- CV1 (conversion to requests) of just 0.48%
- CPL (cost per lead) $48
industry
The sale of tourist supplies and equipment
main problem
- A large percentage of canceliations on the site
- A low conversion rate to requests from the site
- The investment into paid advertising is being recouped
