industry

Online Hardware Store

marketing budget

$4,000

business challenge

Investments in advertising do not pay off: For every $100 spent on advertising, only $10 in sales resulted.

For 30 days, Roistat's team analyzed the performance of Company's ad channels and presented a detailed audit.

How to Reduce Cost-Per-Lead by 16 times

Key Issues and Solutions

First Problem

30% of the Company's website users leave the site because they can't find there the information mentioned in ads. This is because most of the keywords that attracted these users do not appear on the site.

Solution

Use a multichannel analytics report in Roistat. There you find the keywords that do not generate sales. To do that, we filter the report by "deals" and then choose the ones that do not bring sales and remove them.

Second Problem

Duplicating keywords in ad campaigns increase the cost per click (CPC).

Solution

Build a keyword report in Roistat and find duplicate keywords. Disabling those keywords in related campaigns would reduce artificial competition, therefore reducing the cost per click (CPC) and the cost of lead (CPL).

Third Problem

Overpaying for clicks in certain cities, because nobody is managing the ad expenses based on locations. In this case, the CPC is set for the highest bidder city, while users come from other locations where the cost per click is cheaper due to less competition. In this case the ad expenses in more expensive cities are unjustified.

Solution

Fourth Problem

A lot of missed customer calls during the work hours.

Solution

Set up calltracking by Roistat and then determine in which periods the calls were missed . Add additional employees to cover for those time slots. As a result, the company begins to acquire more paying customers.

Customer's results after 3 months of using Roistat:

CPL: from $200 to $12

Reduced the cost per lead (CPL) from to $200 to $12

CPO: from $2,200 to $150

Reduced the cost per order (CPO) from $2200 to $50

CV1: from 0.21% to 4.8%

Increased conversion in deals (CV1) from 0.21% to 4.8%

CV2: from 9% to 21%

Increased Sales Conversion (CV2) from 9% to 21%

ROI: 176%

Increased ROI by 176%

More cases

Decreased ad costs by 60% and increased sales by 47% Increased the ROI of Digital Advertising X2 More cases