Multichannel Analytics

In practice, not in theory

We distribute profit from a customer among all the advertising channels
that aided in attracting the client
Roistat - Multichannel Analytics

The history of a single lead

Roistat - Multichannel Analytics

Frequently asked questions

Why should I use multichannel analytics?

You will get a report in which all the intersections of the advertising channels for all of your transactions are shown. Thus, you will be able to draw the right conclusions regarding the benefit of a channel, even when it seems inefficient at first glance, but actually introduces visitors to your website. Multichannel analytics is effective for retargeting analysis, because it often increases sales, though it is not the only channel for client acquisition.

What attribution model is used?

This is chosen based on position. The first and last channels get 40% of value, the other 20% is distributed among the others.

Can I use my own attribution model?

Making this function available is one of our immediate tasks.

Can I check the visit history for every transaction in a CRM?

Visit history is saved for each transaction, and all the statistics can be accessed in a simple and comprehensive form.

Got questions?